World Expands ID-Verification Tech with Tinder and Visa
▼ Summary
– World has announced partnerships with Tinder, Visa, and other platforms to expand its biometric identity verification technology into dating apps, financial services, and decentralized finance.
– Match Group will integrate World’s biometric verification system into Tinder in Japan to enhance user trust and security.
– The World Card, developed with Visa, will allow users to spend cryptocurrencies anywhere Visa is accepted, converting crypto to fiat currency during transactions.
– World has partnered with Stripe to enable payments on Stripe-powered platforms, aiming to streamline digital transactions for its users.
– Founded in 2019, World is shifting focus from its intrusive eyeball-scanning method to practical applications, positioning itself as a key player in digital identity verification across various sectors.
World, the biometric identity verification company behind the eyeball-scanning Orb, has unveiled major new partnerships with Tinder, Visa, and other platforms—expanding its reach into dating apps, financial services, and decentralized finance. The move signals a strategic push to bring its digital ID technology to mainstream users who may have previously hesitated to adopt its unconventional verification methods.
One of the most notable collaborations involves Match Group, parent company of Tinder, which will integrate World’s identity verification system for users in Japan. This partnership aims to enhance trust and security on the dating platform by confirming users’ identities through biometric scans. Meanwhile, World has also joined forces with Kalshi, a prediction market startup, and Morpho, a decentralized lending platform, allowing customers to log in using their existing World IDs.
Perhaps the most ambitious project is The World Card, developed in partnership with Visa. Expected to launch in the U.S. later this year, the card will enable users to spend cryptocurrencies anywhere Visa is accepted. It will automatically convert crypto to fiat currency during transactions and may even offer rewards tied to AI-related subscriptions and services.
In a surprise announcement, World revealed a collaboration with Stripe, enabling payments via World on Stripe-powered platforms. While no specific launch date was provided, the integration could further streamline digital transactions for World’s growing user base.
Since its founding in 2019 by Tools for Humanity, the San Francisco- and Berlin-based company has raised significant funding and issued millions of digital IDs. However, adoption has been slowed by its reliance on eyeball-scanning verification, which some find intrusive. These new partnerships suggest World is pivoting toward more practical applications—making its technology accessible beyond early adopters.
The company’s latest moves position it as a key player in digital identity verification, bridging the gap between blockchain-based credentials and everyday financial and social interactions. With crypto payments, dating app security, and seamless logins across platforms, World is betting on convenience to drive mass adoption.
As digital identity becomes increasingly critical in online interactions, World’s expansion into mainstream services could redefine how users prove their authenticity—whether swiping on Tinder or spending crypto at a coffee shop.
(Source: TechCrunch)
