Roku’s Patented Tech Unleashes Potential for Effective Interruptive Ads

Roku, a leading player in the connected TV operating system market, strikes a delicate balance when it comes to advertising. The Roku OS is integrated into affordable smart TVs, streaming devices, and projectors. To offset the low prices of these devices, Roku relies heavily on advertising revenue generated through its operating system, including ads on screensavers and the home screen.

This business strategy has led Roku to explore innovative ad formats that push the boundaries of user tolerance. While the company asserts that it aims to avoid making its ads intrusive, there are valid concerns regarding the sincerity of this commitment.

In a recent discussion with The Verge, Jordan Rost, Roku’s head of ad marketing, highlighted the company’s efforts to ensure that ads do not disrupt the viewing experience. However, the effectiveness and user reception of these non-interruptive ads remain subjects of interest.

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(Source: Ars Technica)