Digital Advertising and Marketing

Software or browser extensions that prevent online advertisements from displaying to users.

The number of times an ad is displayed to users, regardless of whether they click on it.

A marketing strategy where businesses reward affiliates (partners) for driving traffic or sales to their website through affiliate links or…

Sensational or misleading online content designed to attract clicks and views, often without delivering meaningful information.

Strategies and methods for generating revenue from digital content, such as ads, subscriptions, or affiliate marketing.

Partnerships between brands and social media influencers for promotional purposes.

Collaborating with social media influencers to promote products, services, or brands to their followers.

Monitoring social media platforms for mentions of a brand, product, or keyword to gain insights and respond to customer feedback.

A person who has a significant following on social media and can influence their audience’s opinions and behaviors.

Using video content to promote products, services, or messages, often through platforms like YouTube and TikTok.

When content, such as a video or meme, spreads rapidly across the internet due to widespread sharing.