Pay-Per-Click
PPC, or Pay-Per-Click, is a type of online advertising where businesses pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically. Google Ads is one of the most popular PPC advertising systems. This model allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. The beauty of PPC is that it can deliver targeted traffic promptly, but it requires careful management to ensure cost-effectiveness.
