Digital Realm Glossary Archive

Description.

Technology and Data

SEO

SEO (Search Engine Optimization) – The practice of optimizing websites and content to rank higher in search engine results for…

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SEO (Search Engine Optimization)

The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

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SERP (Search Engine Results Page)

The page that a search engine returns after a user submits a search query.

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Technology and infrastructure

Server

A computer or device that provides services, resources, or data to other computers or clients on a network.

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Seth Godin

Seth Godin, born on July 10, 1960, in New York, is most renowned as a marketing expert and best-selling author.…

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E-commerce and online transactions

Shopping cart

A virtual basket or container on an e-commerce website where users can add and manage items they intend to purchase.

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Technology and Data

SMM

SMM (Social Media Marketing) – Using social media platforms to promote products, services, or brands and engage with a target…

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Digital Advertising and Marketing

Social Listening

Monitoring social media platforms for mentions of a brand, product, or keyword to gain insights and respond to customer feedback.

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Technology and Data

Social Media

Online platforms and websites that enable users to create, share, and interact with content and other users.

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Digital Advertising and Marketing

Social Media Influencer

A person who has a significant following on social media and can influence their audience’s opinions and behaviors.

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