Digital Realm Glossary Archive

The ability to use, understand, and critically evaluate digital technologies and information.

A model that illustrates the stages a customer goes through in the buying process, from awareness to conversion.

Data and statistics used to measure the effectiveness of digital marketing campaigns, including click-through rate (CTR) and conversion rate.

Someone who works remotely and often travels while doing so, thanks to the flexibility of digital technology.

A method of making transactions using digital currencies, mobile wallets, or online payment platforms.

An electronic record of a transaction, often sent to the buyer’s email or mobile device after making an online purchase.

Technologies used by publishers to control the use of digital content and devices after sale.

An electronic signature used to authenticate and validate digital documents, contracts, or transactions.

The process of using digital technologies to fundamentally change or improve business operations and strategies.

An application or software used for secure electronic transactions, such as mobile payments.