zero-party data

Entity category: technology

Business

Zero-Party Data: The Future of Email Engagement Beyond Cookies

July 3, 2025
A hand receives an email envelope from a laptop screen, symbolizing digital communication and zero-party data.

Zero-party data, willingly shared by users, replaces traditional tracking methods, fostering trust and transparency in customer interactions. Privacy regulations and…

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Digital Marketing

The Post-Cookie Playbook: Why Your Own Customer Data is Now Marketing Gold

April 29, 2025
Business woman holding Tablet and magnetic card

The digital marketing terrain is undergoing a seismic shift. For years, marketers relied heavily on third-party cookies to track users…

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