Tealium

The data layer has evolved into a sophisticated, AI-powered system essential for enabling real-time, personalized customer conversations, moving beyond basic…

Businesses struggle with data silos that erode trust and hinder decision-making, despite having abundant information. A conference session will provide…

Google has launched a new Data Manager API to simplify how advertisers integrate their customer data directly with Google's AI…

The MarTech Conference featured industry leaders discussing data and AI, with sessions now available on-demand and a follow-up event scheduled…

Truly memorable customer experiences require a human-centric strategic vision, as technology and data are only effective when guided by clear…

AI is central to marketing's evolution, enhancing automation and personalization while requiring a balance with authentic human engagement. Answer Engine…

Marketers are inundated with data but struggle to activate it effectively due to integration challenges and data silos, with 66%…