Sprout Social

Entity category: Technology

Business

Boost Campaigns with Smart Influencer Rate Card Tips

Influencer rate cards provide structured pricing for content formats, helping brands and creators align on costs, deliverables, and performance expectations.…

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Business

Sprout’s Guide to Measuring Owned Media Value & Key ROI Metrics

To demonstrate social media's business value, marketers must shift from vanity metrics to measurable outcomes that align with revenue and…

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Digital Marketing

What is Search Reputation Management (ORM)?

Search Reputation Management or Online Reputation Management (ORM) is a crucial component in shaping the public perception of individuals, companies,…

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