Semrush

Launching a website is just the start; continuous monitoring of performance and SEO metrics is essential for growth, using tools…

Marketing leaders are focusing on optimizing for large language models (LLMs) like ChatGPT to improve brand visibility in AI-generated responses…

AI crawler traffic surged 96% between 2024 and 2025, creating a need to efficiently manage crawl budgets by prioritizing high-value…

Businesses must adopt forward-thinking marketing approaches in 2024 to stay competitive and connect with modern consumers, translating strategic goals into…

AI search assistants frequently cite a small group of influential domains like Reddit, Wikipedia, YouTube, and Forbes across multiple industries,…

Generative engine optimization (GEO) is a strategic shift from traditional SEO, focusing on brand marketing through generative AI interfaces and…

SEO success in 2026 requires a balanced strategy that integrates short-term wins, long-term investments, and ongoing maintenance to build resilience…

LLMs are not replacing search engines but changing how people access information, with asking questions and completing tasks being the…

The digital landscape has shifted, requiring a new approach to content as the web built for humans is hostile to…

Digital discovery is shifting from high traffic volume to more meaningful engagement, with AI creating fewer but higher-value interactions that…

Traditional authority remains relevant in AI-driven search, but the dynamics have shifted, with unique linking domains proving more valuable than…

The consumer journey has shifted from the open web to closed AI environments like ChatGPT, creating "funnel blindness" where traditional…

Securing visibility in Google's People Also Ask (PAA) boxes is a vital SEO strategy for increasing organic traffic and dominating…

Citations in Google's AI Overviews do not guarantee website traffic and often underperform traditional blue links in click-through rates, despite…

A GEO content audit is a strategic evolution of SEO, focusing on making content authoritative and citable for AI models…

AI is reshaping SEO, requiring professionals to expand their roles, rethink strategies, and adapt to uncertainty through cross-functional collaboration and…

Google's removal of the num=100 parameter caused 87.7% of studied sites to experience a decline in impressions, reshaping SEO reporting…

SEO copywriting combines strategic keyword placement with compelling storytelling to satisfy both search engines and human readers, enhancing visibility and…

SEO remains essential in an AI-driven search landscape, requiring a strategic, brand-conscious, and user-first approach to maintain competitiveness. Google continues…

AI is reshaping brand narratives, creating risks like "AI brand drift." Companies must manage four brand layers, known, latent, shadow,…