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BigTech Companies

Ubisoft CEO Blames Star Wars Outlaws Flop on Brand Struggles

July 22, 2025
Key art for Star Wars: Outlaws video game featuring a female protagonist with a blaster and an alien companion, set against a spaceport backdrop.

Ubisoft’s CEO attributed Star Wars Outlaws' underperformance to broader franchise challenges, while critics cited the game's technical issues and repetitive…

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