Quality Score

Entity category: technology

BigTech Companies

Google Ads: Why Average Ad Strength Outperforms Excellent

May 9, 2025
Three Google Ads showcasing Sweetwater's bass guitars, Nike's soccer pants, and Best Buy's turntables with contactless pickup.

Google Ads often perform better with "Average" ad strength rather than "Excellent," as chasing higher ratings can hurt results by…

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Newswire

Top 8 PPC KPIs You Must Track for Success

April 25, 2025
Isometric illustration of key performance indicators (KPIs) for successful Pay-Per-Click (PPC) advertising.

Conversion Rate (CVR) is a key metric that measures the percentage of users completing a desired action after seeing your…

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