PPC Live The Podcast

Vixen Digital's leadership made the difficult decision to terminate a client representing nearly 70% of revenue, prioritizing the preservation of…

Effective leaders navigate high-pressure client conversations by asking clarifying questions to buy time and target root issues, which builds trust…

Amanda Farley's career highlights the importance of adaptability and overcoming self-doubt, as her personal journey in art unlocked professional growth…

The most costly mistake for a marketing agency is partnering with clients who are a poor fit, as misalignment drains…

A single typo in a critical Google Ads URL during Black Friday caused a massive revenue loss, highlighting that robust…

Technical expertise alone is insufficient for PPC success; strategic foresight and clear communication are equally critical, as a single misstep…

Anthony Higman's career demonstrates that expertise in fields like paid search marketing is built by learning from mistakes, not from…

A PPC campaign was mistakenly launched with worldwide targeting instead of a specific service area, generating 1,500 unusable leads and…

A Google Ads expert's failure to properly onboard a new client account and monitor official communications led to a critical…

A £15,000 PPC test campaign failed because it was mistakenly linked to the wrong landing page, wasting the budget for…

Jack Hepp's career setback began when he was fired from his first job after a significant budget error in a…

A misinterpreted directive to remove ad scheduling restrictions led to the complete shutdown of key campaigns during Black Friday, causing…

Best practices in paid advertising are not universally applicable and must be tailored to each client's specific needs and audience,…

A major budget overspend in Search Ads 360 due to an unchecked automation setting was transformed into a learning opportunity…

Adrienne Shaver shared early career mistakes, like publishing a blog with the wrong client name, which taught her the importance…