PMax

Google has launched a beta A/B testing feature for Performance Max campaigns, allowing advertisers to directly compare different creative assets…

Incrementality testing is essential for measuring true marketing impact, moving beyond attribution to determine if efforts drive new results or…

La Maison Simons shifted from rigid, category-based ad campaigns to a dynamic, performance-driven segmentation strategy, grouping products by metrics like…

Performance Max's automated, broad-reach approach can be detrimental for businesses with complex sales cycles or low conversion volumes, as its…

Performance Max campaigns are highly effective for ecommerce due to their reliance on high conversion data, requiring optimization of product…

Google Ads has introduced new, dedicated reporting for Search Partners within Performance Max campaigns, revealing previously hidden performance data and…

Google's Nano Banana Pro AI tool enables advertisers to create customized visuals for campaigns, offering seasonal adjustments, material edits, and…

Google now allows direct video uploads in Performance Max campaigns, eliminating the need for a YouTube channel or Shared Library…

Google's AI Max for Search is designed to capture additional conversions by using broad match and keywordless matching, without replacing…

Google has introduced a total campaign budget option for Performance Max campaigns, now available globally, allowing advertisers to manage spending…

Google is testing a feature that automatically suggests video content from X (formerly Twitter) for use in advertisers' Performance Max…

Custom segments in Google Ads enable precise audience targeting by leveraging user interests, search behaviors, and browsing data, moving beyond…

Google has integrated Waze advertising into Performance Max campaigns for store visits, allowing automatic placement of ads on drivers' maps…

Google Maps has introduced scrollable sitelinks in ads, allowing advertisers to offer more clickable options and guide users to specific…

Performance Max campaigns are goal-based systems where Google's AI autonomously targets users likely to convert, rather than allowing manual audience…

Google's Performance Max campaigns now support vertical 9:16 image ads, enabling brands to engage audiences on mobile-first platforms where attention…

Google Ads has introduced a new Campaign Type attribute in the Channel Performance report, hinting at future expansion beyond Performance…

Google Ads has rolled out new customer lifecycle features in Performance Max, empowering you to bid more assertively on lapsed…