Performance Max

Entity category: technology

Artificial Intelligence

Google Ads Headlines: How to Write High-Converting Ads

May 22, 2025
A woman smiles in a car, overlaid on a graphic about Google Ads headlines. Text reads 'Your Guide to Google Ads Headlines' and 'Search Engine Land'.

Crafting effective Google Ads headlines is crucial for campaign success, as they determine engagement and should be treated strategically, not…

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BigTech Companies

Google Ads Audience Builder: A Complete Guide

May 14, 2025
Google Ads Audience Builder Explained video thumbnail featuring Jyll Saskin Gales of Search Engine Land.

Google Ads Audience Builder introduces a streamlined interface for audience targeting in Demand Gen, Video, and Performance Max campaigns, marking…

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Artificial Intelligence

Google’s AI Max: How the New Ad Tool Works

May 13, 2025
A Q&A graphic explains which advertisers will benefit most from AI Max enhancements in Google Search campaigns.

Google's AI Max is an advanced advertising tool that uses machine learning to optimize ad performance, combining automation with intelligent…

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Newswire

Google Performance Max Introduces Customer Goals and Enhanced Image Controls

April 11, 2025
Close-up of a phone displaying the Google Ads logo against a blurred Google background.

Google Ads has rolled out new customer lifecycle features in Performance Max, empowering you to bid more assertively on lapsed…

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