Google now offers programmatic access to NBCUniversal's Olympic Winter Games advertising inventory through its Display & Video 360 platform, signaling…
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Peacock is introducing "arrival ads" on its profile selection screen next year, expanding its ad inventory by targeting viewers immediately…
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Disney has issued a cease-and-desist letter to Google, alleging its AI models (like Veo and Gemini) have engaged in widespread…
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Major League Baseball has secured new media rights agreements with ESPN, NBCUniversal, and Netflix, introducing Netflix to live sports broadcasting…
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MSNBC is rebranding to MS NOW, marking a strategic shift towards editorial independence and digital innovation as it separates from…
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Nielsen has appointed Peter Naylor as Chief Client Officer to serve as the main liaison for its diverse client base…
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Apple TV is undergoing a major transformation, including a rebranding, a bundle partnership with Peacock, and a $750 million acquisition…
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Apple and NBCUniversal are launching a new streaming bundle combining Apple TV+ and Peacock Premium, offering significant savings and content…
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Rebecca Blumenstein now oversees "NBC Nightly News" and NBC News Now, consolidating leadership under two executives to enhance editorial supervision…
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NBCUniversal and YouTube TV have formed a multi-year partnership to bundle live sports, entertainment, and streaming services, ensuring subscribers retain…
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The digital advertising landscape is shifting toward live streaming, prompting IAB Tech Lab to release the Live Event Ad Playbook,…
Read More »Linda Yaccarino, former CEO of X, has joined eMed Population Health as a leader, bringing her expertise in strategic partnerships…
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Linda Yaccarino's abrupt resignation as CEO of X highlights leadership instability and advertiser concerns, following controversies like the AI chatbot…
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Linda Yaccarino has stepped down as CEO of X after just over a year, marking another leadership shift under Elon…
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Delivering flawless livestreams requires balancing technical performance (bitrate, latency) with viewer satisfaction, as these directly impact engagement and retention across…
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Major Hollywood studios, including Disney and NBCUniversal, sued AI company Midjourney for copyright violations, alleging its image-generation technology creates unauthorized…
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