Merchant Center

Google is expanding Shopping ad promotions to include subscription-based offers and common retail abbreviations like BOGO, giving merchants more flexible…

Google has enhanced its Product Studio with three new AI-powered features: animating static images into videos, one-click background removal, and…

Google's Performance Max beta now automatically uses product videos from advertisers' Merchant Centers, streamlining campaign setup and improving creative alignment.…

Google's 2025 advertising updates were dominated by AI, driving automation and reshaping core platforms like Search, YouTube, and Performance Max…

Google is testing a beta feature that lets retailers display region-specific loyalty program prices directly within their Shopping ads, aiming…

Google AI Overviews can display inaccurate information, posing significant reputation management challenges that require understanding and corrective action. These summaries…

Google now allows merchants to submit shipping and return policy information directly via Google Search Console, removing the need for…

Google Merchant Center now supports video assets, enabling brands to upload and manage videos directly in product feeds to enhance…

Promotion assets in Google Ads help businesses showcase deals directly in search results, enhancing visibility and attracting customers during peak…

Google Merchant Center has launched a new Issue Details Page to help advertisers quickly identify and resolve account or product…

Google has launched a centralized small-business resource hub to help companies establish and grow their digital presence by providing essential…

Google's Demand Gen campaigns have evolved into a full-funnel solution, using YouTube and AI to drive measurable conversions and prove…

Microsoft Ads has introduced Supplemental Feeds globally, allowing merchants to update specific product details without resubmitting entire catalogs, enhancing flexibility…

Google has expanded its store widget program with a three-tier system, allowing online retailers to embed dynamic badges that display…

YouTube is introducing dynamic sponsorship for long-form videos, allowing creators to insert, remove, or replace branded segments even after publishing.…

The holiday shopping season has extended from October to January, requiring retailers to adopt more strategic and prolonged engagement to…

Google has launched the Merchant API as the new standard for managing product data in Merchant Center, phasing out the…

Google updated its structured data guidelines for return policies and loyalty programs, offering clearer instructions to improve search visibility and…

In a huge move towards social influence, Google announced a new hub to work with creators directly in the Google…

Google's latest AI search guidance stresses quality content and user experience, reinforcing SEO best practices with a focus on multimodal…