Merchant Center

Google has launched a centralized small-business resource hub to help companies establish and grow their digital presence by providing essential…

Google's Demand Gen campaigns have evolved into a full-funnel solution, using YouTube and AI to drive measurable conversions and prove…

Microsoft Ads has introduced Supplemental Feeds globally, allowing merchants to update specific product details without resubmitting entire catalogs, enhancing flexibility…

Google has expanded its store widget program with a three-tier system, allowing online retailers to embed dynamic badges that display…

YouTube is introducing dynamic sponsorship for long-form videos, allowing creators to insert, remove, or replace branded segments even after publishing.…

The holiday shopping season has extended from October to January, requiring retailers to adopt more strategic and prolonged engagement to…

Google has launched the Merchant API as the new standard for managing product data in Merchant Center, phasing out the…

Google updated its structured data guidelines for return policies and loyalty programs, offering clearer instructions to improve search visibility and…

In a huge move towards social influence, Google announced a new hub to work with creators directly in the Google…

Google's latest AI search guidance stresses quality content and user experience, reinforcing SEO best practices with a focus on multimodal…

Google Marketing Live 2025 highlighted AI as a core decision-maker in digital marketing, transforming advertising, creative development, and campaign optimization.…

Google introduced Veo AI for advanced content creation, including image-to-video conversion and AI outpainting, streamlining dynamic ad production. AI-powered Product…

Shopify is revamping its checkout process, and if you use Google Ads or Analytics, you’ll need to act quickly.