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Entity category: technology

Artificial Intelligence

Google Ads AI: When to Trust It and When to Be Cautious

Google Ads has evolved into an AI-driven ecosystem that improves efficiency but requires strategic oversight to balance automation with human…

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BigTech Companies

Maximize Google Ads ROI with Smart Auditing in a Data-Scarce Era

Smart auditing is crucial for maximizing ROI in Google Ads, especially to uncover hidden search terms and focus on areas…

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BigTech Companies

Google Boosts iOS App Marketing Features

Google has upgraded its iOS app marketing tools with smarter bidding strategies, interactive ad formats, and improved measurement capabilities to…

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