Martin Splitt

Entity category: person

BigTech Companies

Google: Don’t Trust SEO Audit Tool Scores

Google warns against relying solely on automated SEO tool scores, emphasizing that human expertise is essential to interpret findings within…

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BigTech Companies

Is Your Login Page Killing Your SEO?

A generic login page across multiple private URLs can be seen as duplicate content by search engines, harming indexing and…

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BigTech Companies

Google: Lazy Loading Can Hurt Your LCP Score

Lazy loading can harm a site's Largest Contentful Paint (LCP) score if applied to above-the-fold images, as it delays their…

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BigTech Companies

Google Confirms CSS Classes Don’t Affect SEO Rankings

CSS class names have no impact on SEO, as they are purely for styling and ignored by search engines. Placing…

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BigTech Companies

Top-Ranking Sites Often Have Invalid HTML, Google Reveals

Many top websites rank well despite invalid HTML, challenging the belief that flawless code is essential for SEO success, as…

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BigTech Companies

Google’s Take: How Much Coding Do SEOs Need?

SEO professionals don’t need deep coding expertise but benefit from understanding fundamental web concepts like HTTP protocols, HTTPS, and HTML…

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BigTech Companies

Google Explains Why ‘It Depends’ Is a Common Search Answer

Google’s search team explained that their vague responses stem from the risk of technical advice being misinterpreted without proper context,…

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