MarTech

Channel performance dashboards often miss key consumer touchpoints (e.g., podcasts, CTV) because they prioritize easily trackable metrics like last-click attribution,…

Modern marketers struggle with fragmented workflows due to consumers interacting across multiple platforms, prompting Klaviyo to introduce AI-driven solutions for…

Retail media has evolved into a key marketing strategy, offering brands precise targeting and broad reach across the entire consumer…

MCP servers centralize data integration, connecting multiple platforms into a unified dashboard to improve efficiency and campaign accuracy. Automation through…

Adobe's LLM Optimizer helps businesses track and enhance their visibility across AI platforms, addressing challenges posed by the rapid adoption…

Marketing leaders must now prove brand investments' financial impact with hard data due to tightened budgets and performance-driven demands. CFOs…

Businesses are increasingly adopting custom-built marketing tech, with 25% of new tools now developed in-house, reversing a previous decline in…

Multi-touch attribution (MTA) is declining due to its misleading insights, overemphasis on clicks, and inability to account for privacy changes…

Vanity metrics like website traffic and social media followers often lack meaningful insights; instead, focus on conversion rates and lead…

Privacy is fundamentally changing marketing strategies, shifting focus from traditional data-driven tactics to trust and transparency as key performance drivers.…

Supermetrics acquires Relay42, combining its data integration strengths with Relay42's real-time personalization technology to offer unified customer insights for marketers.…

The marketing industry is transforming due to AI, with hyper-adaptive organizations replacing traditional models through continuous learning and fluid governance.…

AI-powered CRM tools struggle with complex multi-step tasks (35% success rate) and maintaining data confidentiality, despite performing well on basic…

Engagement metrics like time on page and scroll depth are crucial for assessing content performance in AI-driven search environments. Key…

Most ABM strategies rely on outdated data, but integrating sales conversation insights (e.g., via Clay-Gong) enables hyper-targeted campaigns. Traditional ABM…

AI-powered search visitors convert at 4.4 times higher rates than traditional organic traffic, often arriving with detailed product knowledge and…

AI marketing success requires strong governance frameworks to prevent reputational damage and regulatory risks, as ungoverned implementations can erode consumer…

Precision targeting significantly boosts advertising returns, with refined audience selection increasing return on ad spend (ROAS) by up to 9x…

Salesforce launched Marketing Cloud Next, an AI-driven update that introduces autonomous agents to manage the entire customer journey, shifting from…

The world of SEO is rapidly changing, making traditional marketing strategies obsolete due to AI and shifting user behaviors, such…