MarTech

B2B companies must treat data governance as a strategic enabler, not a compliance hurdle, to unlock AI's potential across the…

The content marketing field is polarizing, with a sharp decline in mid-level generalist roles and surging demand for both senior…

SAP has rebranded its customer engagement platform to **SAP Engagement Cloud**, reflecting a strategic shift to make engagement a core,…

Intuit Mailchimp is launching platform upgrades to help small and mid-sized merchants unify fragmented customer data and run effective omnichannel…

Oracle has launched a suite of prebuilt, role-based AI agents for revenue teams within its Fusion Cloud Applications, designed to…

TransUnion is acquiring RealNetworks' mobile division to expand its Trusted Call Solutions, aiming to combat mobile fraud by verifying legitimate…

Retargeting emails are a direct, personalized channel to recapture lost customers and drive conversions, especially during time-sensitive sales events like…

Many webinar emails fail due to vague messaging and a lack of personalization; effective copy must be focused, relevant, and…

AI is fundamentally transforming email from a passive inbox into an active, personalized assistant that curates and summarizes content, altering…

B2B marketing success requires a shift from short-term campaigns to a persistent, relevant presence, aiming to be the first brand…

The proliferation of AI and other marketing tools is creating a "marketing technology debt," where cluttered, disconnected software stacks waste…

The modern customer experience is shaped by two types of AI: visible AI that users knowingly interact with (like chatbots)…

Vibe marketing shifts campaign creation from technical processes to intuitive, AI-driven workflows, allowing marketers to use natural language and no-code…

To be prioritized by AI platforms like ChatGPT, brands must focus on establishing authority, technical precision, and valuable content that…

The primary challenge in marketing technology is no longer acquiring tools but ensuring they deliver ROI, which hinges on bridging…

Martech practitioners are essential for integrating quality management processes like QA and UAT, bridging marketing and IT to ensure projects…

The 2025 holiday shopper is defined by deliberate, research-driven behavior, with 63% prioritizing the best deal and 61% using five…

Marketing teams face a pervasive uncertainty about their technology stacks, struggling to differentiate between necessary complexity and inefficiency, which leads…

The most critical shift in marketing is the rise of privacy regulations and the decline of third-party data, requiring a…

Marketing teams struggle with fragmented data silos that hinder strategic decision-making, a problem particularly acute for midsize companies. Amazon's Quick…