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Entity category: technology

BigTech Companies

Google Promotes AI Overviews, Dodges CTR Query

Alphabet executives avoided discussing the impact of AI Overviews on click-through rates and conversion, suggesting internal awareness of a trend…

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Artificial Intelligence

Google’s New Desktop App Adds Spotlight-Style Search to Windows

Google is testing a new Windows desktop app that offers a Spotlight-style search via Alt + Space, enabling users to…

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AI & Tech

Google Q2 Earnings: AI Overviews Boost Queries by 10%

Google’s AI-powered search features, like AI Overviews, drove a 10% increase in query volume and countered predictions of reduced search…

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Artificial Intelligence

Google Search Central APAC 2025: Day 1 Highlights & Key Takeaways

The Google Search Central APAC 2025 conference highlighted key trends like human-centered content, AI integration, and evolving user behaviors, emphasizing…

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Artificial Intelligence

Does Google Need Separate Frameworks for GEO & AEO? Likely Not

Google’s AI-powered search features (GEO and AEO) still rely on traditional SEO principles, requiring no major strategy overhauls for marketers.…

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