Lego Group

Entity category: ORGANIZATION

Entertainment

From Sphere to Lego Death Star: An Interactive Transformation

The Sphere in Las Vegas launched its first interactive game, transforming its Exosphere into a Lego Death Star display with…

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Entertainment

Unlock More Potential With This Semi-Secret Lego Smart Brick Feature

A hidden feature in Lego's new Smart Brick system enables precise spatial tracking, allowing bricks to measure exact distances and…

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Entertainment

Lego’s Smart Bricks: Not Just for Kids or Experiments

Lego's Smart Bricks blend physical building with digital interactivity, representing a major new platform with significant potential for both children…

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Business

Inside the Secret LEGO Museum: The Key to Its Longevity

LEGO originated in Denmark from a carpenter's workshop, with its name meaning "play well" and its foundational innovation being a…

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Entertainment

Lego’s $400 Star Trek Enterprise-D Set Has 3,600 Pieces

The first official Lego Star Trek set is a detailed $400 model of the USS Enterprise-D from *The Next Generation*,…

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