Journal of Consumer Research

Entity category: Organization

Digital Marketing

How Epic Games Rewinds Time with Fortnite Chapter 4 Season OG

November 5, 2023
Fortnite Chapter 1 battle royale scene: players gather loot near a large wooden fort on a grassy hill, hot air balloons and helicopters in the sky.

Fortnite revisits its roots with the Chapter 4 Season OG update, unleashing a wave of nostalgia with the original Chapter…

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