Google Ads Liaison

Entity category: organization

Artificial Intelligence

Google’s New Ads & Podcast: PPC Trends to Watch

Google launched a new podcast, "Ads Decoded," to provide deeper educational content for advertisers and improve communication about its platform…

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Artificial Intelligence

Google Ads Tests A/B Experiments for Shopping Product Data

Google Ads is piloting a tool for select advertisers to A/B test product titles and images within Shopping campaigns, providing…

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BigTech Companies

PPC Pulse: Google API, YouTube Shorts & LinkedIn Ads Updates

Google launched a Data Manager API to simplify the integration of offline conversion data into Google Ads, enhancing measurement and…

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Artificial Intelligence

Is Google’s AI Max Search Actually Working?

Google's AI Max for Search is designed to capture additional conversions by using broad match and keywordless matching, without replacing…

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Artificial Intelligence

Google Ads Improves Advertiser Suspension Accuracy

Google has significantly reduced mistaken advertiser suspensions by over 80% and now resolves 99% of appeals within one business day,…

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BigTech Companies

Google Ads Tests Auto-Setting New Customer Value

Google Ads is testing an automatic New Customer Value assignment in New Customer Acquisition campaigns without prior advertiser notification or…

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BigTech Companies

Google Cracks Down on Deceptive Pricing in Ads

Google is updating its Misrepresentation policy to require advertisers to clearly disclose the total cost of a product or service…

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Artificial Intelligence

Google Explains Ad Placements in AI Overviews

Google clarified ad placements in AI Overviews, allowing ads above/below or within the content but not simultaneously in both positions.…

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