Ginny Marvin

Google emphasizes that providing a wide variety of ad assets is crucial for ad eligibility, enabling the system to create…

Google Ads will change its budget pacing for scheduled campaigns starting March 2026, aiming to spend the full monthly budget…

Google introduced a Scenario Planner tool to help marketers model budget scenarios and forecast outcomes, making advanced marketing mix modeling…

The PPC landscape is evolving beyond text ads, demanding a strategic blend of human creativity and AI automation to succeed…

Google clarifies that campaign consolidation aims to improve performance by reducing complexity, not for its own sake, as modern AI…

ChatGPT is launching premium-priced ads with a $60 CPM, but offers advertisers extremely limited reporting, positioning it as a brand…

Google Analytics 4 (GA4) is evolving from a reporting tool into a cross-channel measurement platform, aiming to unify data across…

Google launched a new podcast, "Ads Decoded," to provide deeper educational content for advertisers and improve communication about its platform…

Google Ads is piloting a tool for select advertisers to A/B test product titles and images within Shopping campaigns, providing…

Google has clarified that ads cannot appear both above/below and within an AI Overview in the same auction; they are…

Google launched a Data Manager API to simplify the integration of offline conversion data into Google Ads, enhancing measurement and…

AI-powered ad tools like Google's AI Max are evolving to interpret broader user intent, making thoughtful campaign structure and keyword…

Google's AI Max for Search is designed to capture additional conversions by using broad match and keywordless matching, without replacing…

Google has significantly reduced mistaken advertiser suspensions by over 80% and now resolves 99% of appeals within one business day,…

Google has implemented significant updates to its enforcement systems to reduce incorrect account suspensions and streamline the appeals process for…

Google is testing a feature that automatically suggests video content from X (formerly Twitter) for use in advertisers' Performance Max…

Google Ads is testing an automatic New Customer Value assignment in New Customer Acquisition campaigns without prior advertiser notification or…

Google Maps has introduced scrollable sitelinks in ads, allowing advertisers to offer more clickable options and guide users to specific…

YouTube's Brand Pulse Report provides a unified view of brand performance by integrating data from paid campaigns, creator collaborations, and…

Google is updating its Misrepresentation policy to require advertisers to clearly disclose the total cost of a product or service…