Generative Engine Optimization (GEO)

Entity category: Technology

Artificial Intelligence

A New Era for Search: Understanding Google’s Web Guide

Google's Web Guide introduces a semantic approach to search, grouping results into thematic clusters using AI to enhance discoverability and…

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Artificial Intelligence

Master AI Search: Boost Your Brand in the New SEO Era [Webinar]

AI-driven search tools like ChatGPT are reducing clicks on traditional results, making it crucial for brands to optimize content for…

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Artificial Intelligence

Does Google Need Separate Frameworks for GEO & AEO? Likely Not

Google’s AI-powered search features (GEO and AEO) still rely on traditional SEO principles, requiring no major strategy overhauls for marketers.…

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Artificial Intelligence

Boost Your Brand: Get Recommended by AI & LLMs

AI-powered search tools and LLMs have transformed digital marketing, requiring adapted strategies that align with how AI evaluates content for…

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AI & Tech

Wix Unveils AI-Powered Citation & Sentiment Tracking Tool

Wix launched an AI Visibility Overview tool to help businesses track their presence and performance across generative AI platforms, offering…

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Artificial Intelligence

Is AI Search Making Rankings Irrelevant? [Webinar]

AI-powered search is reshaping online visibility, forcing marketers to move beyond traditional SEO metrics as AI-generated answers dominate results. Brands…

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Artificial Intelligence

AI Optimization: A Must for High-Consideration Industries

AI is reshaping consumer brand discovery, making traditional marketing less effective, especially in high-consideration industries like healthcare and finance, where…

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Artificial Intelligence

Scott on AI Content, Schema, and SEO Strategies

AI-driven search requires new SEO approaches, shifting from traditional ranking metrics to citation-focused strategies and semantic optimization. Automated content reuse…

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Digital Marketing

Is SEO Dead? Why AEO and GEO Matter More Than Ever as 2025 Approaches

SEO is always evolving, but the changes this past year feel especially different. We’re not just refining the old tactics;…

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