Gen Z

Professionals prefer seeking guidance from personal networks over AI or search engines, with 43% consulting their connections first for advice.…

A covert Democratic funding initiative offered top influencers $8,000 monthly to amplify party-aligned content under strict secrecy and content restrictions.…

Major corporations are shifting significant marketing budgets toward social-first strategies, reflecting a broader trend as consumer behavior increasingly centers on…

The past year has been highly challenging for CMOs due to shifting consumer behaviors, economic volatility, and rapid technological change,…

The marketing funnel has evolved into a complex, nonlinear journey, with consumers engaging across multiple platforms (e.g., social media, AI…

Pinterest's CEO stated that fully autonomous AI shopping agents are still years away, positioning the platform as an AI-powered shopping…

Tinder is introducing new features like "modes" and a Hinge-inspired "like" system, along with a redesign and campus-focused tools, to…

Retail media networks must evolve into content ecosystems, focusing on authentic storytelling and creator partnerships to engage modern shoppers, especially…

One-third of Americans use AI tools like ChatGPT for job searches, with 43% leveraging them for resumes and cover letters,…

BiteSight, a food-delivery app, went viral on TikTok by showcasing meal videos and social proof, resonating with Gen Z and…

Sports media consumption is rapidly evolving, with real-time content delivery becoming crucial as fans demand instant highlights and behind-the-scenes footage,…

The Google Search Central APAC 2025 conference highlighted key trends like human-centered content, AI integration, and evolving user behaviors, emphasizing…

Silicon Valley AI startups are adopting China's "996" work schedule (9 am to 9 pm, six days a week) to…

The used EV market is booming, with over a third of available models priced under $25,000, making them an affordable…

Classic content is thriving on FAST platforms, blending nostalgia with modern curation to attract audiences seeking both familiarity and novelty.…

Amazon Prime members can access over $450 in free perks and exclusive deals before Prime Day 2025, including streaming subscriptions,…

Frontline workers face AI adoption challenges due to insufficient training (only 35% receive adequate training), limited tool access, and weak…

Gen Z is prioritizing real-world connections over digital overload, with 95% wanting to explore online interests through in-person events, making…

The job market is transforming as AI redefines entry-level roles, automating tasks like research and presentations but creating new opportunities…

Nearly half of PC gamers (43%) are delaying or canceling GPU upgrades to afford essential living costs, reflecting financial pressures…