GA4

Entity category: technology

BigTech Companies

GA vs. GSC: Why Organic Traffic Numbers Differ

June 12, 2025

Helen Pollitt, SEO expert, featured in Search Engine Journal's 'Ask an SEO' series. Black and white portrait alongside green graphic.

GA4 and GSC show different organic traffic numbers due to their distinct purposes: GA4 tracks all user interactions (e.g., ads,…