GA4

Focus on your audience's needs by identifying their key decisions and required insights, rather than just presenting data, to ensure…

Google Analytics 4 is introducing an AI-powered conversational interface called Analytics Advisor, which helps users get answers, find reports, and…

Digital search is transforming as AI integration shifts brand visibility to AI-driven assistants and multimodal tools, driven by technological advances…

Cross-domain tracking in GA4 is essential for businesses with multiple websites to capture complete customer journeys and ensure accurate attribution…

Google Analytics 4 (GA4) has become the standard for digital marketing analytics, replacing Universal Analytics with an event-driven model that…

Google Ads now proactively recommends linking unlinked Google Analytics accounts directly from the Campaigns page, enabling a one-click setup to…

Google Ads requires a clear strategy with defined goals and conversion tracking to avoid wasting money and measure performance effectively.…

A study found that LLM referrals do not convert significantly better than organic search, with conversion rates of 4.87% and…

AI-driven discovery is changing how users find websites, but analytics platforms like GA4 fail to track this traffic separately, lumping…

Traditional analytics tools like GA4 fail to track 86% of new visitors, leaving marketers uncertain about traffic sources due to…

Engagement metrics like time on page and scroll depth are crucial for assessing content performance in AI-driven search environments. Key…

GA4 and GSC show different organic traffic numbers due to their distinct purposes: GA4 tracks all user interactions (e.g., ads,…