Director of Optimization Strategy

Entity category: WORK_OF_ART

BigTech Companies

Facebook Ad Costs Surge 21% in 2025, Outpacing Google

September 8, 2025
Meta logo displayed on a screen, with a smartphone showing Facebook, Instagram, WhatsApp, and Messenger icons.

Facebook advertising costs rose by 21% in 2025, averaging $27.66 per lead, yet remain more affordable than Google's average CPL…

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