Demand Gen campaigns

Entity category: technology

Artificial Intelligence

Google Ads API v22: Generative AI & Smarter Bidding

October 21, 2025
The Google logo partially overlays a digital stream of data with colorful lines.

Google Ads API v22 introduces AI-driven enhancements, including generative AI for asset creation and smarter bidding tools, to simplify campaign…

Read More »
Newswire

Google Ads Integrates Checkout on Merchant with Demand Gen Campaigns

April 25, 2025
Close-up of a smartphone displaying the Google Ads app icon and text on a blue background.

Google has expanded its Checkout on Merchant feature to include YouTube In-stream ads, broadening its reach beyond Performance Max and…

Read More »
Newswire

Google Launches Beta for New Demand Gen Channel Controls

April 24, 2025
Close-up of a computer screen showing the Google Ads interface with a button that says 'Create campaign'.

Google has introduced beta channel controls for Demand Gen campaigns, offering advertisers enhanced control over where their visual ads appear…

Read More »