U.S. B2B marketers have the world's largest budgets but the lowest confidence in achieving growth, prompting a strategic shift from…
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Entity category: technology
The traditional DAM is no longer the central hub for content, as modern work happens directly in production tools, creating…
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Aligning Marketing Operations (MOps) and Creative Operations (CreativeOps) is essential for operational excellence, as their partnership creates an agile system…
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A robust Digital Asset Management (DAM) system is essential for AI marketing success, as it provides the structured, metadata-rich foundation…
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Marketing teams are increasingly investing in martech solutions to deliver results despite flat budgets, but struggle to maximize these investments…
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