DAIVID

Entity category: organization

Artificial Intelligence

How TV Ads Drive Search Traffic and Sales

The "Breaking TV Ads Report" reveals that effective TV ads spark emotional engagement, which directly drives viewers to search engines,…

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BigTech Companies

2025’s Top Black Friday Brand & Campaign Winners

Success during Black Friday and Cyber Monday hinges on capturing consumer attention, sparking conversations, and creating memorable brand experiences, not…

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Artificial Intelligence

Publicis Shifts Focus to Creative as AI Expands Beyond Media

The advertising industry is shifting focus from AI in media buying to creative production, with companies like Publicis Groupe leading…

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