C-suite

Marketing agencies are strategically reimagining their services and team structures due to AI, directly affecting hiring practices and the skills…

SEO strategy requires reliable data from key reports to guide budget decisions, identify opportunities, and maintain credibility with stakeholders. The…

Dayforce, Inc. has launched its new Dayforce Strategic Workforce Planning tool, integrating technology from its acquisition of Agentnoon to help…

Effective email marketing requires a dedicated internal advocate to protect subscriber interests, as neglecting list health leads to disengagement and…

CRM data, particularly from B2B (job titles, industry, company size, revenue) or B2C (age, gender, location, product preferences, CLV), is…

The traditional CMO role is being scrutinized for its limitations in driving measurable business outcomes, leading to the emergence of…

Web performance is a critical business function that requires executive attention to bridge the gap between potential and actual outcomes,…

Major corporations are shifting significant marketing budgets toward social-first strategies, reflecting a broader trend as consumer behavior increasingly centers on…

Despite all the AI buzz, 70% of companies still haven't cracked AI in media campaigns. The biggest barriers? Data chaos…

Frontline workers face AI adoption challenges due to insufficient training (only 35% receive adequate training), limited tool access, and weak…