brands

Consumer trust is now a critical driver of purchasing decisions, with research showing that shoppers prioritize it over cost savings…

Traditional marketing metrics focus on channel efficiency but overlook the key drivers of sustainable growth: the customers themselves. Customer analytics…

Despite all the AI buzz, 70% of companies still haven't cracked AI in media campaigns. The biggest barriers? Data chaos…

Multi-touch attribution (MTA) is declining due to its misleading insights, overemphasis on clicks, and inability to account for privacy changes…

Influencer rate cards provide structured pricing for content formats, helping brands and creators align on costs, deliverables, and performance expectations.…

Google has updated its advertising policies to allow suspensions of individual Google Ads accounts if their linked Manager accounts violate…

This time, we’re tackling a familiar frustration: social media job descriptions that try to do too much. Nearly 86% of…

AI-powered discovery systems are transforming digital marketing, making traditional SEO strategies potentially obsolete if not adapted to new AI requirements.…

AI adoption in market research is rapidly increasing, with 74% of researchers using AI tools, mainly for data analysis (81%)…