The marketing landscape has shifted from the trackable open web to opaque AI environments, where a brand's inclusion in an…
Read More »Brandlight
Entity category: technology
The consumer journey has shifted from the open web to closed AI environments like ChatGPT, creating "funnel blindness" where traditional…
Read More »
B2B buyers increasingly use AI-powered tools like Google's AI Overviews and ChatGPT for discovery, shifting from traditional search and requiring…
Read More »