Barney Worfolk-Smith

Entity category: person

Artificial Intelligence

How TV Ads Drive Search Traffic and Sales

The "Breaking TV Ads Report" reveals that effective TV ads spark emotional engagement, which directly drives viewers to search engines,…

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Artificial Intelligence

Publicis Shifts Focus to Creative as AI Expands Beyond Media

The advertising industry is shifting focus from AI in media buying to creative production, with companies like Publicis Groupe leading…

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