B2C

Marketers face a major barrier in disconnected data systems, which prevents effective AI deployment despite their enthusiasm for its potential.…

The traditional SEO model, which relied on metrics like rankings and traffic as proxies for success, is becoming obsolete due…

Companies often rely on demographic data for targeting, but this overlooks behavioral factors that truly drive customer decisions and build…

Despite reaching $131 billion in 2023, the martech sector struggles to deliver measurable growth due to organizational and operational failures.…

B2B customer data platforms (CDPs) unify marketing and sales data by integrating information from various systems into centralized profiles, enhancing…

Klaviyo introduced a Marketing Agent and made its Customer Agent generally available, aiming to create an autonomous B2C CRM that…

CRM data, particularly from B2B (job titles, industry, company size, revenue) or B2C (age, gender, location, product preferences, CLV), is…

AI is fundamentally redefining the traditional marketing mix by enabling mass personalization in product development, transforming offerings into dynamic, co-created…

Effective email marketing prioritizes genuine engagement through relevance, timing, and value, rather than focusing solely on volume. High-performing email types…

Measuring social media ROI is a major challenge, with only 44% of marketing leaders confident in their expertise despite 80%…

AI is transforming marketing by enhancing efficiency, personalization, and foresight, requiring teams to adapt workflows and strategies to leverage its…

Ross Simmonds emphasizes that quality and creativity are key in marketing, advocating for intelligent AI use, budget experimentation, and leveraging…

To demonstrate social media's business value, marketers must shift from vanity metrics to measurable outcomes that align with revenue and…

AI platforms like ChatGPT, Google AI Overviews, and Perplexity have distinct sourcing preferences, with ChatGPT favoring authoritative sources, Google using…

Traditional advertising is facing growing skepticism as consumer attitudes continue to shift in the digital era. Businesses are responding by…