B2B

Traditional marketing metrics are often lagging indicators that report past performance, creating a gap in forecasting future revenue growth, especially…

CRM data, particularly from B2B (job titles, industry, company size, revenue) or B2C (age, gender, location, product preferences, CLV), is…

Marketing is shifting from measuring success by lead volume (MQLs) to focusing on revenue-impacting metrics like pipeline growth and annual…

Measuring social media ROI is a major challenge, with only 44% of marketing leaders confident in their expertise despite 80%…

AI is transforming marketing by enhancing efficiency, personalization, and foresight, requiring teams to adapt workflows and strategies to leverage its…

Marketing attribution models assign credit to customer touchpoints, enabling data-driven decisions to optimize ad spend and improve ROI. Common models…

B2B email marketing often underperforms due to inadequate strategy, insufficient investment, and a lack of integration with other channels like…

Referral traffic from ChatGPT to external websites dropped by 52% in a month, indicating a strategic shift by OpenAI toward…

AI has become essential for B2B go-to-market teams, enabling data unification, team alignment, and intelligent responses to buyer behaviors, with…

AI-driven discovery is changing how users find websites, but analytics platforms like GA4 fail to track this traffic separately, lumping…

Ingram Micro, a major global IT distributor, is experiencing a widespread system outage affecting its websites and internal operations, raising…

Zero-party data, willingly shared by users, replaces traditional tracking methods, fostering trust and transparency in customer interactions. Privacy regulations and…

Ross Simmonds emphasizes that quality and creativity are key in marketing, advocating for intelligent AI use, budget experimentation, and leveraging…

Transforming engaged users into content creators amplifies brand reach and fosters authentic connections, as demonstrated by Katie Parkes' success at…

Google’s recent case study on Lululemon shows how the activewear brand used AI to address hesitation at scale. Microsoft’s Conversational…

To demonstrate social media's business value, marketers must shift from vanity metrics to measurable outcomes that align with revenue and…

Google Ads AI Max offers advanced automated campaign optimization, improving reach and conversions but requires alignment with specific advertising goals…

AI platforms like ChatGPT, Google AI Overviews, and Perplexity have distinct sourcing preferences, with ChatGPT favoring authoritative sources, Google using…

Traditional advertising is facing growing skepticism as consumer attitudes continue to shift in the digital era. Businesses are responding by…