B2B buyers

Entity category: organization

BigTech Companies

LinkedIn’s B2B Marketing Strategy: Creators Lead the Way

B2B decision-makers increasingly rely on creator content, with 82% admitting it influences their purchasing choices and 87% valuing professional insights…

Read More »
Artificial Intelligence

B2B Authority in the AI Search Era: Future Trends

B2B buyers increasingly use AI-powered tools like Google's AI Overviews and ChatGPT for discovery, shifting from traditional search and requiring…

Read More »