B2B

ChatGPT's rapid growth to 190 million daily users has fundamentally changed how consumers research products and make purchasing decisions, making…

Account-based marketing (ABM) is now accessible to small businesses due to affordable technology and automation, enabling them to focus on…

Gen Z professionals are leading the adoption of AI in the workplace, with 86% integrating it into daily routines, reshaping…

Poor email engagement often stems from a mismatch between the audience and the content, not execution, especially when subscribers have…

B2B customer data platforms (CDPs) unify marketing and sales data by integrating information from various systems into centralized profiles, enhancing…

Many B2B lead nurturing campaigns fail by using generic, automated sequences that disengage prospects instead of building relationships. Effective nurturing…

YouTube is an underutilized platform for B2B lead generation, where its value lies in warming up prospects and improving performance…

Modern SEO content audits must evolve beyond keywords to address AI-driven search environments and LLM performance for genuine business impact.…

AI-powered search is transforming the B2B buyer journey by providing conversational, synthesized answers to detailed questions, reducing the need for…

Young professionals and students are increasingly earning supplementary income through social media monetization, leveraging their platforms to create content for…

A majority of brands are adapting their search strategies to incorporate Generative Engine Optimization (GEO), but many B2B marketers are…

Adobe has launched a new suite of AI agents specifically for B2B marketing and sales, targeting the slow and complex…

The most effective go-to-market strategies in 2026 will prioritize brand consistency over chasing technological trends, establishing a solid foundation that…

Digital search is transforming as AI integration shifts brand visibility to AI-driven assistants and multimodal tools, driven by technological advances…

MSI has launched the Raider A18 HX, the world's fastest AMD-powered laptop, designed for high-performance gaming and professional tasks. It…

LinkedIn Ads offer underutilized retargeting capabilities that can engage prospects at various stages of the sales funnel, from awareness to…

Traditional marketing metrics are lagging indicators that document past performance but offer limited insight into future revenue growth. Leading indicators,…

A strategic content plan must align with the marketing funnel to guide customers from initial curiosity to purchase, avoiding generic…

Klaviyo introduced a Marketing Agent and made its Customer Agent generally available, aiming to create an autonomous B2C CRM that…

Traditional marketing metrics are often lagging indicators that report past performance, creating a gap in forecasting future revenue growth, especially…