B2B

The article argues that companies often overlook valuable internal data from sales, customer success, and product teams, leading to inefficient…

A data analysis reveals that public relations (PR) and earned media consistently deliver a significantly higher return on investment than…

CRM data is the key to precise B2B CTV targeting, enabling marketers to build highly specific audience segments by matching…

"Do I still need a website in 2026?" It’s the question every business owner is whispering. While you can build…

Modern B2B lead management requires a holistic, interconnected system across marketing, sales, and customer success, powered by integrated technology and…

A five-week pause of all paid digital advertising for a restaurant chain led to a 22% drop in site visits…

The core principle for scaling PPC advertising is applying the theory of constraints, which states that focusing all resources on…

B2B purchasing decisions are now driven by brand perception and the feeling of safety, not just product features, as AI…

The core challenge in paid media success is not choosing between an in-house team or an agency, but fundamentally structuring…

The core challenge for businesses in paid advertising is not choosing between an in-house team or an agency, but establishing…

B2B email marketing is a strategic revenue channel that builds trust and nurtures complex buying committees over long sales cycles,…

The true potential of AI in marketing lies in a strategic hybrid model, combining AI's analytical power with the reliability…

The core problem in martech procurement is treating it as a simple transaction for features, rather than a strategic decision…

Focus on a strategic, human-centric approach by aligning content with clear goals and metrics, moving beyond generic promotional posts. Prioritize…

CTV offers B2B marketers a strategic opportunity to build brand awareness, offset rising acquisition costs on saturated channels, and gain…

GTM strategy effectiveness has plummeted despite increased investment, with data showing a drop from 78% to 47% effectiveness, indicating a…

LinkedIn has expanded its premium Reserved Ads to all managed account advertisers, guaranteeing top-of-feed placement for maximum visibility and predictable…

A majority of B2B marketing leaders feel unprepared to compete against AI-enabled challengers, citing a lack of necessary skills, budget,…

Many B2B companies struggle to implement AI despite enthusiasm, due to unclear use cases, an internal skills gap, and complex…

Cvent has acquired Goldcast, integrating its AI-driven video content platform to enhance B2B marketing by instantly transforming live event footage…