B2B

Ross Simmonds emphasizes that quality and creativity are key in marketing, advocating for intelligent AI use, budget experimentation, and leveraging…

Transforming engaged users into content creators amplifies brand reach and fosters authentic connections, as demonstrated by Katie Parkes' success at…

Google’s recent case study on Lululemon shows how the activewear brand used AI to address hesitation at scale. Microsoft’s Conversational…

To demonstrate social media's business value, marketers must shift from vanity metrics to measurable outcomes that align with revenue and…

Google Ads AI Max offers advanced automated campaign optimization, improving reach and conversions but requires alignment with specific advertising goals…

AI platforms like ChatGPT, Google AI Overviews, and Perplexity have distinct sourcing preferences, with ChatGPT favoring authoritative sources, Google using…

CRM data, particularly from B2B (job titles, industry, company size, revenue) or B2C (age, gender, location, product preferences, CLV), is…

Traditional advertising is facing growing skepticism as consumer attitudes continue to shift in the digital era. Businesses are responding by…