App Tracking Transparency

Entity category: technology

BigTech Companies

Apple Hit With $116 Million Fine Over App Privacy

Italy's antitrust regulator fined Apple €98 million for its App Tracking Transparency (ATT) framework, deeming it excessively burdensome and discriminatory…

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BigTech Companies

Apple fined $115M over “burdensome” App Store privacy rules

Italy's competition regulator fined Apple $115 million, alleging its App Tracking Transparency (ATT) framework created an unfair playing field by…

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BigTech Companies

Apple Could Disable App Tracking in Europe

Apple may disable its App Tracking Transparency (ATT) feature in Europe due to intense lobbying, potentially undermining user privacy by…

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BigTech Companies

Apple Ads 2026: Essential Guide for Marketers

Apple Ads has evolved into a crucial paid growth channel for iOS user acquisition, expanding beyond simple App Store search…

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BigTech Companies

Google Boosts iOS App Marketing Features

Google has upgraded its iOS app marketing tools with smarter bidding strategies, interactive ad formats, and improved measurement capabilities to…

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