Answer Engine Optimization (AEO)

Entity category: Technology

Artificial Intelligence

Does Google Need Separate Frameworks for GEO & AEO? Likely Not

July 23, 2025
A large conference room with a presentation on AI in search indexing. Two speakers present to a large audience.

Google’s AI-powered search features (GEO and AEO) still rely on traditional SEO principles, requiring no major strategy overhauls for marketers.…

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Artificial Intelligence

Is AI Search Making Rankings Irrelevant? [Webinar]

July 3, 2025
Magnifying glass reveals AI microchip circuitry on a dark blue tech background.

AI-powered search is reshaping online visibility, forcing marketers to move beyond traditional SEO metrics as AI-generated answers dominate results. Brands…

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Digital Marketing

Is SEO Dead? Why AEO and GEO Matter More Than Ever as 2025 Approaches

November 18, 2024
Graphic with the question 'Is SEO Dead?' in bold, layered text. 'What's Next?' follows in a smaller font.

SEO is always evolving, but the changes this past year feel especially different. We’re not just refining the old tactics;…

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