AI Overviews

Google is integrating its Gemini AI into Gmail, launching new features for paying subscribers and expanding access to some AI…

AI-driven search requires a holistic strategy for regulated industries, where a brand's reputation is shaped by its entire digital footprint,…

Google's AI Overviews shift search from ranking links to generating comprehensive answers, but this causes **geographic leakage** by prioritizing semantic…

A report alleges Google's AI Overview feature provides dangerously inaccurate health advice, such as incorrect dietary guidance for cancer patients,…

Brand mentions are now a critical, long-term ranking factor for both search engines and AI models, surpassing the importance of…

The PPC landscape is rapidly evolving in 2025, driven by widespread AI adoption and constant platform updates, requiring marketers to…

To be prioritized by AI platforms like ChatGPT, brands must focus on establishing authority, technical precision, and valuable content that…

The rise of AI search tools is causing a significant decline in traditional organic traffic, as AI-generated answers directly satisfy…

Traditional organic search from Google remains the primary driver of traffic and revenue for most websites, and foundational SEO tactics…

Apple is expanding its App Store Search Ads inventory in 2026, adding new placements beyond the top search result, which…

Google's AI Mode has reached 75 million daily users, marking its shift from an experiment to a core search component,…

The rise of AI Overviews is redirecting search traffic, making visibility within AI-generated answers more valuable than traditional high page…

The European Commission is investigating Google's use of copyrighted online content to train its AI systems, a case that could…

Successful SEO strategies prioritize operational adaptability and clear, action-driven goals over large budgets, ensuring plans remain effective amidst shifting priorities…

Google emphasizes that creating high-quality, people-first content remains the core of SEO, and crafting separate strategies for AI is unnecessary…

Google's AI Overviews expanded rapidly in 2025, peaking at 25% query coverage in July before being scaled back to 16%…

Google has clarified that ads cannot appear both above/below and within an AI Overview in the same auction; they are…

Google is globally expanding its Preferred Sources feature, which lets users mark favorite news outlets to prioritize their content in…

The EU is investigating whether Google abuses its search dominance to pressure publishers into allowing free use of their content…

The EU has launched a formal antitrust investigation into Google, focusing on whether it has used its dominance to stifle…