AI Mode

Google is testing "Web Guide," an AI-powered feature that restructures search results beyond traditional lists, using generative AI to organize…

Google's AI-powered search tools, including **AI Overviews**, now serve **2 billion users monthly**, with global availability across 200 regions and…

Google launched three AI-powered shopping tools: a virtual try-on feature for apparel, smarter price tracking alerts, and an upcoming visual…

Google confirms that standard SEO best practices are sufficient for ranking in AI Overviews or AI Mode, with no need…

Google’s AI-powered search features (GEO and AEO) still rely on traditional SEO principles, requiring no major strategy overhauls for marketers.…

Modern SEO strategies must move beyond average position metrics in Google Search Console due to evolving AI-powered search features that…

Perplexity's Comet browser integrates AI-powered search and an assistant for tasks like summarizing emails, but requires user data access, raising…

Google's AI-powered search results show high inconsistency, with over 90% of URLs changing across repeated searches and only 9.2% remaining…

AI-driven website traffic has surged 9.7-fold in the past year, with conversion rates exceeding 10%, making it a high-performing source…

Google has launched a voice conversation feature for AI-powered Search, enabling natural back-and-forth discussions with spoken responses and web links,…

Most users resist paying for AI chatbot services, pushing companies toward ad-based monetization to cover high infrastructure costs. Only 25%…

Google is rolling out a wave of AI-driven features to reclaim its lead in search. Last month’s I/O announcements showed…

Indexing is necessary but doesn't guarantee visibility in Google's AI Mode or AI Overviews, as Google doesn't promise content will…

Google plans to lead in both AI-powered and traditional search methods, with DeepMind CEO Demis Hassabis outlining distinct formats like…

Google CEO Sundar Pichai asserts AI-powered search (like AI Overviews) won’t reduce web traffic, despite concerns from publishers and SEO…

Microsoft introduced Model Context Protocol (MCP) to enable seamless communication between AI systems, allowing developers to create interconnected workflows and…

AI-powered discovery systems are transforming digital marketing, making traditional SEO strategies potentially obsolete if not adapted to new AI requirements.…

Google's AI Mode blocks referral data, preventing marketers from tracking visitor sources in analytics tools or Search Console. The lack…

Google Marketing Live 2025 highlighted AI as a core decision-maker in digital marketing, transforming advertising, creative development, and campaign optimization.…

Google has expanded AI-powered ads to U.S. desktop users, integrating them into AI Overviews and testing placements in AI Mode…