Ahrefs

Custom GPTs can boost SEO productivity by automating repetitive tasks into structured workflows, with adaptable prompts serving as a foundation…

Public trust in social media platforms is eroding, as users increasingly approach content with skepticism despite relying on these channels…

To be prioritized by AI platforms like ChatGPT, brands must focus on establishing authority, technical precision, and valuable content that…

The experiment found that AI models, when lacking clear authority signals, prioritize detailed and specific content that directly answers a…

Google's AI Mode has reached 75 million daily users, marking its shift from an experiment to a core search component,…

The digital search landscape is shifting from a click-driven model to an answer-driven one, where AI-generated summaries reduce clicks on…

Google's AI Mode and AI Overviews provide answers with nearly identical meaning but cite the same source URLs only 13%…

The modern link-building landscape requires a focus on building genuine authority for AI-influenced search, prioritizing strategies like original research and…

The impact of AI search on web traffic and conversions is complex and inconsistent, with major studies presenting conflicting data…

LLM optimization is now an integral part of SEO, as AI systems are part of the modern search journey, and…

The "fast, cheap, or good—pick two" principle applies to SEO, requiring trade-offs between speed, budget, and quality that shape campaign…

Adobe's acquisition of Semrush validates the critical role of SEO in modern digital marketing, especially as the industry adapts to…

The rise of AI search tools like ChatGPT and Google AI Overviews means brand visibility now depends on more than…

Businesses are prioritizing future AI search optimization at the expense of leveraging YouTube, the world's second-largest search engine, which offers…

Google's AI Overviews now appear in about 20% of searches, significantly changing how users find information and requiring content creators…

Marketing leaders are focusing on optimizing for large language models (LLMs) like ChatGPT to improve brand visibility in AI-generated responses…

Online brand perception is now shaped by both traditional search results and generative AI platforms, directly influencing public trust and…

Digital discovery is shifting from high traffic volume to more meaningful engagement, with AI creating fewer but higher-value interactions that…

AI summaries are challenging traditional evergreen content by providing instant answers that may reduce click-through rates to publisher websites. Tim…

A GEO content audit is a strategic evolution of SEO, focusing on making content authoritative and citable for AI models…