ABM

Integrating Connected TV (CTV) advertising with Account-Based Marketing (ABM) allows B2B marketers to precisely target high-value accounts and engage decision-makers…

Transitioning to account-based marketing (ABM) requires overcoming organizational, technological, and mindset challenges through a phased plan. Key barriers include misaligned…

Account-based marketing (ABM) is now accessible to small businesses due to affordable technology and automation, enabling them to focus on…

Traditional siloed revenue approaches are being replaced by integrated cross-functional pods that combine marketing, business development, sales, and customer success…

Strategic planning for 2026 requires clarity, measurable objectives, and cross-functional collaboration to ensure alignment and responsiveness in a complex landscape.…

Most ABM strategies rely on outdated data, but integrating sales conversation insights (e.g., via Clay-Gong) enables hyper-targeted campaigns. Traditional ABM…