A2A

Entity category: technology

AI & Tech

Agentic PPC: The Future of Performance Marketing in 2030

Current AI marketing tools lack human intuition and operate on predefined rules, but future personal AI agents will learn from…

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Artificial Intelligence

Oktane 2025: Securing Every Identity, AI, and App

The rise of autonomous AI agents in workflows creates unprecedented security challenges, demanding a unified identity security fabric for protection…

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AI & Tech

Agent Payments Protocol (AP2): A Game-Changer for Ecommerce & Marketers

The Agent Payments Protocol (AP2) is an open standard that enables AI assistants to autonomously conduct secure, accountable transactions on…

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Artificial Intelligence

Google’s New Protocol Secures AI Agent Deals, Backed by 60 Firms

Google has launched the Agent Payments Protocol (AP2), an open standard backed by over 60 companies to ensure secure and…

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AI & Tech

Agent2Agent Protocol: Why Marketers Need to Know

The Agent2Agent (A2A) protocol is an open standard that enables AI agents from different vendors to collaborate seamlessly, improving interoperability…

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Artificial Intelligence

Inside Walmart’s AI Security: Startup Mentality, Enterprise Defense

Walmart addresses AI security risks like data exfiltration and API misuse through AI Security Posture Management (AI-SPM) for continuous monitoring…

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Artificial Intelligence

Inside Walmart’s AI Security: How a Startup Mindset Protects at Scale

Walmart employs AI Security Posture Management (AI-SPM) to proactively monitor and secure its AI systems against novel risks like data…

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Artificial Intelligence

Master AI Search: Boost Your Brand in the New SEO Era [Webinar]

AI-driven search tools like ChatGPT are reducing clicks on traditional results, making it crucial for brands to optimize content for…

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AI & Tech

AI Agents: Don’t Believe the Hype-Reality Check

AI agents are often overhyped, with unclear standards leading to misleading claims about their capabilities, making realistic expectations crucial for…

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Artificial Intelligence

IBM: Enterprises Use All AI Tools, But Picking the Right LLM Is Key

Enterprises are adopting multi-model AI strategies, selecting tailored LLMs for specific tasks instead of single-vendor solutions, with IBM positioning itself…

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AI & Tech

Google’s A2A Protocol: The AI Agents Are About to Start Talking! Here’s Why That Matters

▼ Summary – Google introduced A2A (Agent-to-Agent), a protocol designed to enable AI assistants to collaborate and communicate with each…

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