20";display:block;height:0;overflow:hidden}.clearfix:after{clear:both}.tie-container,#tie-wrapper{height:100%;min-height:650px}.tie-container{position:relative;overflow:hidden}#tie-wrapper{background:#fff;position:relative;z-index:108;height:100%;margin:0 auto}.container-wrapper{background:#fff;border:1px solid rgba(0,0,0,.1);border-radius:2px;padding:30px}#content{margin-top:30px}@media (max-width:991px){#content{margin-top:15px}}.site-content{-ms-word-wrap:break-word;word-wrap:break-word}.theme-header{background:#fff;position:relative;z-index:999}.theme-header:after{content:"";display:table;clear:both}.theme-header.has-shadow{box-shadow:rgba(0,0,0,.1) 0px 25px 20px -20px}#menu-components-wrap{display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap}#logo{margin-top:40px;margin-bottom:40px;display:block;float:left}#logo img{vertical-align:middle}#logo a{display:inline-block}@media (max-width:991px){#theme-header.has-normal-width-logo #logo{margin:14px 0!important;text-align:left;line-height:1}#theme-header.has-normal-width-logo #logo img{width:auto;height:auto;max-width:190px}}@media (max-width:479px){#theme-header.has-normal-width-logo #logo img{max-width:160px;max-height:60px!important}}@media (max-width:991px){#theme-header.mobile-header-centered.header-layout-1 .header-layout-1-logo{width:auto!important}#theme-header.mobile-header-centered #logo{float:none;text-align:center}}.components{display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-ms-flex-align:center;align-items:center;-webkit-justify-content:end;-ms-flex-pack:end;justify-content:end}.components>li{position:relative}.components>li>a{display:block;position:relative;width:30px;text-align:center;font-size:16px;white-space:nowrap}.components a.follow-btn{width:auto;padding-left:15px;padding-right:15px;overflow:hidden;font-size:12px}.header-layout-1 #menu-components-wrap{display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-justify-content:flex-end;-ms-flex-pack:end;justify-content:flex-end}.header-layout-1 .main-menu-wrapper{display:table;width:100%}.header-layout-1 #logo{line-height:1;float:left;margin-top:20px;margin-bottom:20px}.header-layout-1 .header-layout-1-logo{display:table-cell;vertical-align:middle;float:none}@media (max-width:991px){.header-layout-1 .main-menu-wrapper{border-width:0;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-flow:row nowrap;-ms-flex-flow:row nowrap;flex-flow:row nowrap;-webkit-align-items:center;-ms-flex-align:center;align-items:center;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between}}.mobile-header-components{display:none;z-index:10;height:30px;line-height:30px;-webkit-flex-wrap:nowrap;-ms-flex-wrap:nowrap;flex-wrap:nowrap;-webkit-flex:1 1 0%;-ms-flex:1 1 0%;flex:1 1 0%}.mobile-header-components .components{float:none;display:-webkit-flex!important;display:-ms-flexbox!important;display:flex!important;-webkit-justify-content:stretch;-ms-flex-pack:stretch;justify-content:stretch}.mobile-header-components .components li.custom-menu-link{display:inline-block;float:none}.mobile-header-components .components li.custom-menu-link>a{width:20px;padding-bottom:15px}.header-layout-1.main-nav-dark .mobile-header-components .components li.custom-menu-link>a{color:#fff}.mobile-header-components [class^=tie-icon-]{font-size:18px;width:20px;height:20px;vertical-align:middle}.mobile-header-components .tie-mobile-menu-icon{font-size:20px}.mobile-header-components .nav-icon{display:inline-block;width:20px;height:2px;background-color:var(--base-color);position:relative;top:-4px}.mobile-header-components .nav-icon:before,.mobile-header-components .nav-icon:after{position:absolute;right:0;background-color:var(--base-color);content:'';display:block;width:100%;height:100%;-webkit-transform:translateZ(0);transform:translateZ(0);-webkit-backface-visibility:hidden;backface-visibility:hidden}.mobile-header-components .nav-icon:before{-webkit-transform:translateY(-7px);-ms-transform:translateY(-7px);transform:translateY(-7px)}.mobile-header-components .nav-icon:after{-webkit-transform:translateY(7px);-ms-transform:translateY(7px);transform:translateY(7px)}.mobile-header-components .nav-icon.is-layout-4:after{width:60%;right:auto;left:0}.dark-skin .mobile-header-components .nav-icon,.dark-skin .mobile-header-components .nav-icon:before,.dark-skin .mobile-header-components .nav-icon:after,.main-nav-dark.header-layout-1 .mobile-header-components .nav-icon,.main-nav-dark.header-layout-1 .mobile-header-components .nav-icon:before,.main-nav-dark.header-layout-1 .mobile-header-components .nav-icon:after{background-color:#fff}#mobile-header-components-area_1 .components li.custom-menu-link>a{margin-right:15px}#mobile-header-components-area_2 .components{-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}#mobile-header-components-area_2 .components li.custom-menu-link>a{margin-left:15px}@media (max-width:991px){#tie-body #mobile-container,.mobile-header-components{display:block}}@media (max-width:991px){.theme-header .components{display:none}}.main-nav-wrapper{position:relative;z-index:4}.main-nav{background-color:var(--main-nav-background);color:var(--main-nav-primary-color);position:relative;border:1px solid var(--main-nav-main-border-color);border-width:1px 0}.main-menu-wrapper{position:relative}@media (min-width:992px){.header-menu .menu{display:-webkit-flex;display:-ms-flexbox;display:flex}.header-menu .menu a{display:block;position:relative}.header-menu .menu>li>a{white-space:nowrap}#main-nav{z-index:9;line-height:60px}.main-menu .menu>li>a{padding:0 14px;font-size:14px;font-weight:700}.main-menu .menu>li>.menu-sub-content{border-top:2px solid var(--main-nav-primary-color)}.main-menu .menu-sub-content{background:var(--main-nav-background);display:none;padding:15px;width:230px;position:absolute;box-shadow:0 3px 4px rgba(0,0,0,.2)}nav.main-nav.menu-style-solid-bg .menu>li.tie-current-menu>a{background-color:var(--main-nav-primary-color);color:var(--main-nav-contrast-primary-color)}.main-nav .menu a,.main-nav .components li a{color:var(--main-nav-text-color)}.main-nav-dark{--main-nav-background:#1f2024;--main-nav-secondry-background:rgba(0,0,0,.2);--main-nav-primary-color:var(--brand-color);--main-nav-contrast-primary-color:var(--bright-color);--main-nav-text-color:#fff;--main-nav-secondry-text-color:rgba(225,255,255,.5);--main-nav-main-border-color:rgba(255,255,255,.07);--main-nav-secondry-border-color:rgba(255,255,255,.04)}.main-nav-dark .main-nav{border-width:0}}@media (min-width:992px){.mega-menu>a:before{content:'';position:absolute;right:10px;top:50%;bottom:auto;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);font-family:'tiefonticon'!important;font-style:normal;font-weight:400;font-variant:normal;text-transform:none;content:"\f079";font-size:11px;line-height:1}.menu .mega-menu:not(.is-icon-only)>a{padding-right:25px}}.header-layout-1.has-shadow:not(.top-nav-below) .main-nav{border-bottom:0}#theme-header.header-layout-1>div:only-child nav{border-width:0!important}@media only screen and (min-width:992px) and (max-width:1100px){.main-nav .menu>li:not(.is-icon-only)>a{padding-left:7px;padding-right:7px}.main-nav .menu>li:not(.is-icon-only)>a:before{display:none}}@media (max-width:991px){#sticky-logo{display:none}}#main-nav:not(.fixed-nav) #sticky-logo,#main-nav:not(.fixed-nav) .flex-placeholder{display:none}@media (min-width:992px){#sticky-logo{overflow:hidden;float:left;vertical-align:middle}#sticky-logo a{line-height:1;display:inline-block}#sticky-logo img{position:relative;vertical-align:middle;padding:8px 10px;top:-1px;max-height:50px}.header-layout-1 #sticky-logo img{padding:0}.header-layout-1:not(.has-custom-sticky-logo) #sticky-logo{display:none}.theme-header #sticky-logo img{opacity:0;visibility:hidden;width:0!important;-webkit-transform:translateY(75%);-ms-transform:translateY(75%);transform:translateY(75%)}.header-layout-1 .flex-placeholder{-webkit-flex-grow:1;-ms-flex-positive:1;flex-grow:1}}@media (max-width:991px){#tie-wrapper header#theme-header{box-shadow:none;background:0 0!important}.header-layout-1 .main-nav{border-width:0;box-shadow:0 3px 7px 0 rgba(0,0,0,.1)}.header-layout-1 .main-nav{background-color:#fff}.main-nav-dark.header-layout-1 .main-nav{background-color:#1f2024}.header-layout-1 #menu-components-wrap{display:none}.main-menu-wrapper .main-menu-wrap{width:100%}}.comp-sub-menu{display:none;position:absolute;z-index:1;right:0;width:250px;overflow:hidden;padding:20px;background:#fff;box-shadow:0 2px 5px rgba(0,0,0,.1);box-sizing:content-box}.comp-sub-menu li{position:relative;width:100%}.comp-sub-menu.dropdown-social-icons{width:160px;padding:0;margin:0;line-height:35px}.comp-sub-menu.dropdown-social-icons li{margin:0}.comp-sub-menu.dropdown-social-icons a{display:block;font-size:13px}.comp-sub-menu.dropdown-social-icons a span{color:var(--base-color)}.comp-sub-menu.dropdown-social-icons a .tie-social-icon{width:35px;text-align:center;display:inline-block}.comp-sub-menu.dropdown-social-icons li:last-child{border-bottom:0}.main-nav-dark .main-nav .comp-sub-menu{background:#1f2024;color:#ccc}.main-nav-dark .main-nav .dropdown-social-icons li a span{color:#ccc}.main-nav-dark .main-nav .comp-sub-menu a:not(:hover){color:#fff}.main-nav-dark .main-nav input{color:#ccc}@media (max-width:767px){.magazine1:not(.has-builder):not(.error404) .main-content,.magazine1:not(.has-builder):not(.error404) .sidebar{padding-left:0;padding-right:0}}input{border:1px solid rgba(0,0,0,.1);color:var(--base-color);font-size:13px;outline:none;padding:10px 12px;line-height:23px;border-radius:2px;max-width:100%;background-color:transparent}input:not([type=checkbox]):not([type=radio]){-webkit-appearance:none;-moz-appearance:none;appearance:none;outline:none}@media (max-width:767px){input:not([type=submit]){font-size:16px!important}}.button,[type=submit]{width:auto;position:relative;background-color:var(--tie-buttons-color,var(--brand-color));color:var(--tie-buttons-text,var(--bright-color));border-radius:var(--tie-buttons-radius,2px);border:var(--tie-buttons-border-width,0) solid var(--tie-buttons-border-color,var(--brand-color));padding:10px 25px;margin:0;font-weight:600;font-size:14px;display:inline-block;text-align:center;line-height:21px;text-decoration:none;vertical-align:middle;-webkit-appearance:none;-moz-appearance:none;appearance:none}@media (min-width:992px){.sidebar-right .main-content{float:left}.sidebar-right .sidebar{float:right}.sidebar-right.magazine1 .main-content{padding-right:3px}}.post-thumb{position:relative;height:100%;display:block;-webkit-backface-visibility:hidden;backface-visibility:hidden;-webkit-transform:rotate(0);-ms-transform:rotate(0);transform:rotate(0)}.post-thumb img{width:100%;display:block}.post-thumb .post-cat-wrap{position:absolute;bottom:10px;margin:0;right:10px}.post-thumb-overlay-wrap{position:absolute;width:100%;height:100%;overflow:hidden}.post-thumb-overlay{position:absolute;width:100%;height:100%;z-index:3;background:rgba(35,38,42,.8);-webkit-transform:scale(1.5);-ms-transform:scale(1.5);transform:scale(1.5);opacity:0}.post-thumb-overlay .tie-media-icon{position:absolute;left:50%;top:50%;bottom:auto;right:auto;-webkit-transform:translateX(-50%) translateY(-50%);-ms-transform:translateX(-50%) translateY(-50%);transform:translateX(-50%) translateY(-50%);color:#fff;text-align:center;font-size:32px;z-index:8}.post-thumb-overlay .tie-media-icon:before{height:32px;width:32px;content:"\e685"}.tie-video .tie-media-icon:before{content:"\e6b6"}@media (min-width:768px){.posts-list-bigs .tie-media-icon:before{width:50px;height:50px;line-height:46px}}.post-meta{margin:10px 0 8px;font-size:12px;overflow:hidden}.post-meta,.post-meta a:not(:hover){color:#666}.post-meta .meta-item{margin-right:8px;display:inline-block}.post-meta .meta-item.tie-icon:before{padding-right:3px}.post-meta .meta-item.date:before{content:"\f017"}.post-meta .tie-alignright .meta-item:last-child{margin:0!important}@media (max-width:767px){.entry-header .post-meta>span,.entry-header .post-meta>div,.main-content .post-meta>span,.main-content .post-meta>div{float:left}}.post-cat-wrap{position:relative;z-index:3;margin-bottom:5px;font-weight:400;font-family:inherit!important;line-height:0;display:block}.post-cat{display:inline-block;background:var(--brand-color);color:var(--bright-color);padding:0 11px;font-size:13px;line-height:2em;margin-right:4px;position:relative;white-space:nowrap;word-wrap:normal;letter-spacing:0;border-radius:4px}.post-cat:first-child:last-child{margin:0}.tie-slider-nav{width:100%;position:absolute;z-index:1;*height:0;top:50%;margin-top:-23px}@media (min-width:992px){.tie-slider-nav{opacity:0}}@media (max-width:767px){.boxed-five-slides-slider .tie-slider-nav{display:none}}#breadcrumb{margin:50px 0 0}#breadcrumb,#breadcrumb a:not(:hover){color:#666}#breadcrumb .delimiter{margin:0 3px;font-style:normal}.entry-header-outer #breadcrumb{margin:0 0 20px;padding:0}@media (max-width:767px){.single-post #breadcrumb .current,.single-post #breadcrumb em:last-of-type{display:none}}.social-icons-item{float:right;margin-left:6px;position:relative}.social-icons-item .social-link span{color:var(--base-color);line-height:unset}.social-icons-widget .social-icons-item .social-link{width:24px;height:24px;line-height:24px;padding:0;display:block;text-align:center;border-radius:2px}.social-icons-item .facebook-social-icon{background-color:#4080ff!important}.social-icons-item .facebook-social-icon span{color:#4080ff}.social-icons-item .twitter-social-icon{background-color:#000!important}.social-icons-item .twitter-social-icon span{color:#000}.social-icons-item .linkedin-social-icon{background-color:#238cc8!important}.social-icons-item .linkedin-social-icon span{color:#238cc8}.social-icons-item .instagram-social-icon{background-color:#c13584!important}.social-icons-item .instagram-social-icon span{color:#c13584}.social-icons-item .rss-social-icon{background-color:#faa33d!important}.social-icons-item .rss-social-icon span{color:#faa33d}.social-icons-item .reddit-social-icon{background-color:#ff4500!important}.social-icons-item .reddit-social-icon span{color:#ff4500}.social-icons-item .telegram-social-icon{background-color:#08c!important}.social-icons-item .telegram-social-icon span{color:#08c}.social-icons-item .whatsapp-social-icon{background-color:#43d854!important}.social-icons-item .whatsapp-social-icon span{color:#43d854}.social-icons-item .medium-social-icon{background-color:#4bad31!important}.social-icons-item .medium-social-icon span{color:#4bad31}ul:not(.solid-social-icons) .social-icons-item a:not(:hover){background-color:transparent!important}.solid-social-icons .social-link{background-color:var(--base-color)}.dark-skin .solid-social-icons .social-link{background-color:#27292d;border-color:#27292d}.solid-social-icons .social-link span{color:#fff!important}.loader-overlay{opacity:1;-webkit-perspective:10000px;perspective:10000px;background:0 0;position:absolute;*zoom:1;left:50%;top:50%;bottom:auto;right:auto;-webkit-transform:translateX(-50%) translateY(-50%);-ms-transform:translateX(-50%) translateY(-50%);transform:translateX(-50%) translateY(-50%)}.spinner{text-align:center;margin:auto;width:5em}.spinner .bounce1{-webkit-animation-delay:-.32s;animation-delay:-.32s;margin-right:.5em;opacity:.8}.spinner .bounce2{-webkit-animation-delay:-.16s;animation-delay:-.16s;margin-right:.5em;opacity:.9}.spinner>div{border-radius:100%;-webkit-animation:bouncedelay 1.4s infinite;animation:bouncedelay 1.4s infinite;-webkit-animation-fill-mode:both;animation-fill-mode:both;background-color:var(--brand-color);color:var(--bright-color);display:block;float:left;height:1em;width:1em}@-webkit-keyframes bouncedelay{0%,80%,100%{-webkit-transform:scale(0);transform:scale(0)}40%{-webkit-transform:scale(1);transform:scale(1)}}@keyframes bouncedelay{0%,80%,100%{-webkit-transform:scale(0);transform:scale(0)}40%{-webkit-transform:scale(1);transform:scale(1)}}.entry-header{padding:30px 30px 0;margin-bottom:20px}@media (max-width:991px){.entry-header{padding:20px 20px 0}}@media (max-width:767px){.container-wrapper{padding:20px 15px}}.thumb-overlay{position:absolute;width:100%;height:100%;top:0;left:0;padding:30px;border-radius:2px}.thumb-overlay .thumb-content{position:absolute;bottom:0;left:0;padding:0 30px 20px;z-index:3;width:100%;-webkit-backface-visibility:hidden;backface-visibility:hidden}.thumb-overlay .post-meta,.thumb-overlay .thumb-title a{color:#fff!important}.thumb-overlay .thumb-title{font-size:30px;color:#fff}.thumb-overlay .thumb-meta{margin:0 0 5px}.thumb-overlay{-webkit-backface-visibility:hidden;backface-visibility:hidden}.thumb-overlay:after{content:"";position:absolute;z-index:1;left:0;right:0;bottom:0;height:65%;background-image:linear-gradient(to bottom,transparent,rgba(0,0,0,.75));-webkit-backface-visibility:hidden;backface-visibility:hidden}.wide-slider-wrapper .thumb-overlay:after{height:85%}.slider-area .post-cat-wrap{float:left}.slider-area .post-cat-wrap{-webkit-backface-visibility:hidden;backface-visibility:hidden}.main-slider{position:relative;z-index:3}.main-slider .slide{position:relative;overflow:hidden;background-repeat:no-repeat;background-position:center top;background-size:cover}.main-slider .tie-slick-slider:not(.slick-initialized) .slide{display:none}.main-slider .tie-slick-slider:not(.slick-initialized) .slide:first-child{display:block}.main-slider .thumb-meta{color:#fff}@media (max-width:479px){.main-slider .thumb-title{font-size:16px!important}}@media (max-width:320px){.main-slider .post-cat,.main-slider .thumb-meta{display:none}}.all-over-thumb-link{position:absolute;width:100%;height:100%;top:0;z-index:2}.boxed-five-slides-slider .tie-slick-slider:not(.slick-initialized) .slide{display:none!important}.block-head-4 .has-block-head-4{position:relative;opacity:.99;display:inline-block!important;width:auto;font-size:15px;line-height:1.3;font-weight:500;margin-bottom:20px;padding:5px 10px;color:var(--bright-color)}.block-head-4 .has-block-head-4:before{content:'';position:absolute;left:0;top:0;width:100%;height:100%;background-color:var(--brand-color);z-index:-1}.block-head-4 .widget-title{padding:0 10px}.block-head-4 .widget-title .the-subtitle{line-height:27px}.block-head-4#tie-body .widget-title{color:#fff}.block-head-4#tie-body .widget-title:before{background:#111}.block-head-4 .widget-title{opacity:.99}.block-head-6 .has-block-head-4:after{content:'';position:absolute;right:0;top:0;width:70%;height:100%;background-color:var(--brand-color);-webkit-transform:skew(-40deg) translateX(14px);-ms-transform:skew(-40deg) translateX(14px);transform:skew(-40deg) translateX(14px);z-index:-1}.block-head-6#tie-body .widget-title:after{background:#111}.wide-slider-wrapper .slide{height:400px}.wide-slider-wrapper .thumb-overlay{padding:40px}.wide-slider-wrapper .thumb-overlay .container{position:relative;top:50%;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);z-index:2}.wide-slider-wrapper .thumb-overlay .container:before{clear:both}.wide-slider-wrapper .thumb-title{font-size:40px;color:#fff;line-height:1.2}.wide-slider-wrapper span.post-cat-wrap{float:none;clear:both}@media (min-width:992px){.wide-slider-wrapper .thumb-title{display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden;text-overflow:ellipsis;max-height:4em}}@media (max-width:767px){.wide-slider-wrapper .slide{height:300px}.wide-slider-wrapper .thumb-overlay{padding:40px 60px 0}.wide-slider-wrapper .thumb-title{font-size:25px}}@media (max-width:479px){.wide-slider-wrapper .slide{height:220px}.wide-slider-wrapper .thumb-overlay{padding:40px 40px 0}}.wide-slider-with-navfor-wrapper .thumb-title{max-width:850px;display:-webkit-box;-webkit-box-orient:vertical;overflow:hidden;text-overflow:ellipsis}@media (min-width:768px){.wide-slider-with-navfor-wrapper .thumb-title{max-height:2.5em;-webkit-line-clamp:2;font-size:30px}}.wide-slider-nav-wrapper .thumb-meta{color:#e6e6e6;margin-bottom:2px}.boxed-slider{height:auto}.boxed-slider .tie-slick-slider{overflow:hidden}.boxed-slider .slide{margin:0 15px;height:318px}.boxed-slider .thumb-overlay{padding:30px}.boxed-slider .thumb-title{font-size:20px}@media (max-width:670px){.boxed-slider .thumb-title{font-size:16px}}.boxed-five-slides-slider{min-height:155px}.boxed-five-slides-slider .slide{height:155px}@media (max-width:550px){.boxed-five-slides-slider .slide{height:180px}}.boxed-five-slides-slider .thumb-overlay,.boxed-five-slides-slider div.thumb-content{padding:10px}.boxed-five-slides-slider .thumb-meta{margin-bottom:0}.boxed-five-slides-slider .thumb-title{margin-bottom:0;font-size:14px}.slider-vertical-navigation .post-cat-wrap{margin-bottom:10px}.slider-vertical-navigation .thumb-meta{display:-webkit-flex;display:-ms-flexbox;display:flex}@media (min-width:768px){.slider-vertical-navigation .slider-main-container .thumb-overlay{padding-top:90px}.slider-vertical-navigation .slider-main-container .thumb-overlay .container{top:20px;-webkit-transform:none;-ms-transform:none;transform:none;width:60%;margin-left:0;padding:0}}.slider-vertical-navigation .thumb-meta>span{display:inline-block}.slider-vertical-navigation .thumb-content{padding:0;position:relative}.vertical-slider-nav .thumb-meta{display:none}.side-aside{position:fixed;top:0;z-index:111;visibility:hidden;width:350px;max-width:100%;height:100%;background:#fff;background-repeat:no-repeat;background-position:center top;background-size:cover;overflow-y:auto}@media (min-width:992px){.side-aside{right:0;-webkit-transform:translate(350px,0);-ms-transform:translate(350px,0);transform:translate(350px,0)}.side-aside:not(.slide-sidebar-desktop){display:none}}.dark-skin{--lazyload-loading-color:#161717}.dark-skin,.dark-skin body{background-color:var(--tie-dark-skin-bg-main,#1f2024);color:#fff}.dark-skin input:not([type=submit]){color:#ccc}.dark-skin a:not(:hover){color:#fff}.dark-skin .post-meta,.dark-skin .post-meta a:not(:hover),.dark-skin #autocomplete-suggestions{color:#ccc!important}.dark-skin input:not([type=submit]){border-color:rgba(255,255,255,.1)}.dark-skin #tie-wrapper,.dark-skin #theme-header{background-color:var(--tie-dark-skin-bg,#27292d)}.dark-skin .container-wrapper{background-color:var(--tie-dark-skin-bg-main,#1f2024);border-color:rgba(255,255,255,.1)}.dark-skin .widget a:not(:hover),.dark-skin .widget-title{color:#fff}.dark-skin .entry-header .entry-title{color:#fff}.sidebar .container-wrapper{margin-bottom:30px}@media (max-width:991px){.sidebar .container-wrapper{margin-bottom:15px}}@media (max-width:991px){.has-sidebar .sidebar{margin-top:15px}}.widget-title{position:relative}.widget-title .the-subtitle{font-size:15px;min-height:15px}.post-widget-body{padding-left:125px}.post-widget-thumbnail{float:left;margin-right:15px;position:relative}.widget li{padding:6px 0}.widget li:first-child{padding-top:0}.widget li:after{clear:both;display:table;content:""}.widget .post-meta{margin:2px 0 0;font-size:11px;line-height:17px}.posts-list-bigs .posts-list-items li{padding-bottom:20px}.posts-list-bigs li .post-widget-thumbnail{width:100%;margin-right:0;margin-bottom:10px}.posts-list-bigs li .post-widget-thumbnail a{min-height:40px}.posts-list-bigs li .post-widget-body{padding-left:0}@media (max-width:991px){.posts-list-bigs .posts-list-items{overflow:hidden}.posts-list-bigs li{width:48%;float:left}.posts-list-bigs li:nth-child(2n+1){clear:both}}@media (max-width:670px){.posts-list-bigs li{width:100%}.posts-list-bigs li:not(:last-child){padding-bottom:12px}}.widget_text .textwidget{overflow:hidden}li.widget-post-list{padding:7px 0;position:relative}.social-icons-widget ul{margin:0 -3px}.social-icons-widget .social-icons-item{float:left;margin:3px;border-bottom:0;padding:0}.social-icons-widget .social-icons-item .social-link{width:40px;height:40px;line-height:40px;font-size:18px}@media (max-width:479px){.social-icons-widget .social-icons-item{float:none;display:inline-block}}.widget-posts-list-container{position:relative}.tie-slider-widget .main-slider{z-index:2}.normal-side .tie-slider-widget .container{width:100%;max-width:none;margin:0;padding:0}.normal-side .tie-slider-widget .tie-slick-slider:not(.slick-initialized) .slide:first-child{display:block!important}.normal-side .tie-slider-widget .slide{margin:0;height:220px}@media only screen and (min-width:480px) and (max-width:768px){.normal-side .tie-slider-widget .slide{height:300px}}@media only screen and (min-width:768px) and (max-width:992px){.sidebar.normal-side .tie-slider-widget .slide{height:400px}}.normal-side .tie-slider-widget .thumb-overlay{padding:20px}.normal-side .tie-slider-widget .thumb-title{font-size:18px}@media (min-width:992px){.mega-menu .mega-menu-block{left:0;width:100%;padding:30px}.main-menu .mega-ajax-content{min-height:200px;position:relative}.main-menu .mega-recent-featured .mega-ajax-content{min-height:325px}.main-menu .mega-recent-featured>.menu-sub-content{overflow:hidden}.main-menu .mega-recent-featured .mega-menu-content{float:right;position:relative;min-height:30px;width:100%}}#mobile-container{display:none;padding:10px 30px 30px}#mobile-menu{margin-bottom:20px;position:relative;padding-top:15px}#mobile-menu .menu>li{border-bottom:1px solid rgba(0,0,0,.05)}.dark-skin #mobile-menu .menu>li{border-color:rgba(255,255,255,.05)}#mobile-menu li{display:block;position:relative}#mobile-menu li a{display:block;padding:15px 50px 15px 0;font-size:16px;line-height:22px;font-weight:600}.dark-skin #mobile-menu li a{color:#fff}#mobile-menu li a>.tie-menu-icon{margin-right:3px;width:25px;text-align:center}#mobile-menu li .menu-sub-content{opacity:1!important;background-image:none!important;padding:0!important;min-height:unset!important}#mobile-menu:not(.hide-menu-icons) li.menu-item-has-icon>div{padding-left:15px!important}#mobile-social-icons{margin-bottom:15px}#mobile-social-icons ul{text-align:center;overflow:hidden}#mobile-social-icons ul .social-icons-item{float:none;display:inline-block}#mobile-social-icons .social-icons-item{margin:0}#mobile-social-icons .social-icons-item .social-link{background:0 0;border:none}#tie-wrapper:after{position:absolute;z-index:1000;top:-10%;left:-50%;width:0;height:0;background:rgba(0,0,0,.2);content:'';opacity:0}.dark-skin .side-aside{background:#0e0f11}@media (max-width:991px){.side-aside.appear-from-left{left:0;-webkit-transform:translate(-100%,0);-ms-transform:translate(-100%,0);transform:translate(-100%,0)}.side-aside.is-fullwidth{width:100%}}.is-desktop .side-aside .has-custom-scroll{padding:50px 0 0}.side-aside:after{position:absolute;top:0;left:0;width:100%;height:100%;background:rgba(0,0,0,.2);content:'';opacity:1}a.remove{position:absolute;top:0;right:0;display:block;speak:never;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;width:20px;height:20px;display:block;line-height:20px;text-align:center;font-size:15px}a.remove:before{content:"\e117";font-family:'tiefonticon';color:#e74c3c}a.remove.big-btn{width:25px;height:25px;line-height:25px;font-size:22px}a.remove.light-btn:not(:hover):before{color:#fff}.side-aside a.remove{z-index:1;top:15px;left:50%;right:auto;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%)}.side-aside a.remove:not(:hover):before{color:#111}.side-aside.dark-skin a.remove:not(:hover):before{color:#fff}.tie-popup a.remove{-webkit-transform:scale(.2);-ms-transform:scale(.2);transform:scale(.2);opacity:0;top:15px;right:15px;z-index:1}.theiaStickySidebar:after{content:"";display:table;clear:both}.side-aside,.has-custom-scroll{overflow-x:hidden;scrollbar-width:thin}.side-aside::-webkit-scrollbar,.has-custom-scroll::-webkit-scrollbar{width:5px}.side-aside::-webkit-scrollbar-track,.has-custom-scroll::-webkit-scrollbar-track{background:0 0}.side-aside::-webkit-scrollbar-thumb,.has-custom-scroll::-webkit-scrollbar-thumb{border-radius:20px;background:rgba(0,0,0,.2)}.dark-skin .side-aside::-webkit-scrollbar-thumb,.dark-skin .has-custom-scroll::-webkit-scrollbar-thumb{background:#000}.tie-popup{position:fixed;z-index:99999;left:0;top:0;height:100%;width:100%;background-color:rgba(0,0,0,.5);display:none;-webkit-perspective:600px;perspective:600px}.pop-up-live-search{will-change:transform,opacity;-webkit-transform:scale(.7);-ms-transform:scale(.7);transform:scale(.7);opacity:0}.tie-popup-search-wrap::-webkit-input-placeholder{color:#fff}.tie-popup-search-wrap::-moz-placeholder{color:#fff}.tie-popup-search-wrap:-moz-placeholder{color:#fff}.tie-popup-search-wrap:-ms-input-placeholder{color:#fff}.tie-popup-search-wrap form{position:relative;height:80px;margin-bottom:20px}.popup-search-wrap-inner{position:relative;padding:80px 15px 0;margin:0 auto;max-width:800px}input.tie-popup-search-input{width:100%;height:80px;line-height:80px;background:rgba(0,0,0,.7)!important;font-weight:500;font-size:22px;border:0;padding-right:80px;padding-left:30px;color:#fff;border-radius:5px}button.tie-popup-search-submit{font-size:28px;color:#666;position:absolute;right:5px;top:15px;background:0 0!important}#tie-popup-search-mobile .popup-search-wrap-inner{padding-top:50px}#tie-popup-search-mobile input.tie-popup-search-input{height:50px;line-height:1;padding-left:20px;padding-right:50px}#tie-popup-search-mobile button.tie-popup-search-submit{font-size:16px;top:9px;right:0}#autocomplete-suggestions{overflow:auto;padding:20px;color:#eee;position:absolute;display:none;width:370px;z-index:9999;margin-top:15px}.tie-icon-facebook:before{content:"\f09a"}.tie-icon-search:before{content:"\f002"}.tie-icon-plus:before{content:"\f067"}.tie-icon-home:before{content:"\f015"}.tie-icon-tags:before{content:"\f02c"}.tie-icon-bookmark:before{content:"\f02e"}.tie-icon-twitter:before{content:"\e90f"}.tie-icon-feed:before{content:"\f09e"}.tie-icon-envelope:before{content:"\f0e0"}.tie-icon-linkedin:before{content:"\f0e1"}.tie-icon-angle-down:before{content:"\f109"}.tie-icon-instagram:before{content:"\f16d"}.tie-icon-reddit:before{content:"\f1a1"}.tie-icon-paper-plane:before{content:"\f1d8"}.tie-icon-whatsapp:before{content:"\f232"}.tie-icon-medium:before{content:"\f23a"}.tie-icon-fire:before{content:"\e900"}.fas,.far{-moz-osx-font-smoothing:grayscale;-webkit-font-smoothing:antialiased;display:inline-block;font-style:normal;font-variant:normal;text-rendering:auto;line-height:1}.fa-book-reader:before{content:"\f5da"}.fa-bullhorn:before{content:"\f0a1"}.fa-home:before{content:"\f015"}.fa-newspaper:before{content:"\f1ea"}.far{font-family:'Font Awesome 5 Free';font-weight:400}.fas{font-family:'Font Awesome 5 Free';font-weight:900}.post-content.container-wrapper{padding:0}.entry-header{font-size:45px;line-height:1.2}@media (max-width:767px){.entry-header{font-size:28px}}.entry-header .entry-title{margin-bottom:15px}@media (max-width:767px){.entry-header .entry-title{font-size:28px}}.entry-header .post-cat{margin-bottom:6px}.entry-header .post-meta{overflow:inherit;font-size:12px;margin-top:5px;margin-bottom:0;line-height:24px}.entry-header .post-meta .meta-item{margin-right:12px}.entry-header .post-meta,.entry-header .post-meta a:not(:hover){color:#333}.dark-skin .entry-header .post-meta,.dark-skin .entry-header .post-meta a:not(:hover){color:#aaa}.entry-header .post-meta .meta-author{margin:0}.entry-header .post-meta .meta-author a{font-weight:600}.entry-header .post-meta .author-meta+.date:before{content:"22";color:#ccc;margin:0 3px 0 5px;display:inline-block}.entry-header .post-meta .tie-alignright{display:inline}@media (max-width:767px){.entry-header .post-meta{margin-bottom:-8px}.entry-header .post-meta .tie-alignright{float:none}.entry-header .post-meta .meta-item,.entry-header .post-meta .tie-alignright .meta-item:last-child{margin-bottom:8px!important}.entry-header .post-meta>span,.entry-header .post-meta>div{float:initial!important}.entry-header .post-meta .meta-author a{font-weight:400}.entry-header .meta-author-avatar img{width:20px;height:20px}}.meta-author-avatar img{width:30px;height:30px;margin-right:3px;margin-top:-5px;vertical-align:middle;border-radius:50%}.post-layout-1 .entry-header-outer{padding:30px 30px 20px}@media (max-width:767px){.post-layout-1 .entry-header-outer{padding:20px}}.post-layout-1 .entry-header{padding:0;margin:0}.featured-area{position:relative;margin-bottom:30px;line-height:1}@media (max-width:767px){.featured-area{margin-bottom:20px}}.featured-area img{width:100%}.single-featured-image{position:relative;margin:0;line-height:0}.post-bottom-meta-title{float:left;padding:0 6px;margin:5px 5px 0 0;background:#2c2f34;border:1px solid rgba(0,0,0,.1);border-radius:2px}.post-bottom-meta-title{color:#fff}.post-tags-modern .post-bottom-meta-title{display:none}.share-links a,.dark-skin .share-links a{color:#fff}.share-links .share-btn-icon{font-size:15px}.share-links a{display:inline-block;margin:2px;height:40px;overflow:hidden;position:relative;border-radius:2px;width:40px}.share-links a,.share-links a:before{background-color:#444}.share-links a.large-share-button{width:auto}.share-links a .share-btn-icon{width:40px;height:40px;float:left;display:block;text-align:center;line-height:40px}.share-links a .social-text{border:0 solid rgba(255,255,255,.3);border-left-width:1px;padding-left:15px;height:20px;float:left;margin-top:10px;padding-right:25px;font-size:12px;line-height:20px;font-family:"open sans",sans-serif}.share-skew a{padding-left:10px;opacity:.99;background:0 0!important;overflow:visible!important}.share-skew a:before{content:'';position:absolute;left:0;top:0;width:100%;height:100%;z-index:-1;-webkit-transform:skew(-20deg) translateX(6px);-ms-transform:skew(-20deg) translateX(6px);transform:skew(-20deg) translateX(6px)}.icons-text .large-share-button{height:30px}.icons-text .large-share-button .social-text{padding-left:6px;padding-right:8px;height:20px;margin-top:5px;line-height:20px;font-size:10px}.icons-text .large-share-button .share-btn-icon{width:30px;height:30px;line-height:30px}.share-links a.whatsapp-share-btn,.share-links a.whatsapp-share-btn:before{background:#43d854}.share-links a.telegram-share-btn,.share-links a.telegram-share-btn:before{background:#08c}@media (max-width:767px){.social-text{display:none}}@media (min-width:768px){a.whatsapp-share-btn,a.telegram-share-btn{display:none!important}}.toggle-post-content{display:none}@media (max-width:991px){.toggle-post-content{display:block}.toggle-post-content #toggle-post-button{display:block;padding:5px;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;font-size:14px;font-weight:600;text-align:center;padding:10px 0;margin:0 30px 30px}}@media (max-width:767px){.toggle-post-content #toggle-post-button{margin:0 20px 30px}}#post-extra-info{display:none}#copy-post-url-msg{font-size:12px;color:#5cea5c}#mobile-menu li a{display:block;padding:15px 50px 15px 0;font-size:18px;line-height:22px;font-weight:600;font-family:'Karla'}#main-nav .main-menu>ul>li>a{text-transform:uppercase}:root:root{--brand-color:#fe4641;--dark-brand-color:#cc140f;--bright-color:#fff;--base-color:#2c2f34}:root:root{--brand-color:#fe4641;--dark-brand-color:#cc140f;--bright-color:#fff;--base-color:#2c2f34}.button,[type=submit]{background:0 0}.container-wrapper,.the-global-title,input{border-color:#1f2025!important}#main-nav,#main-nav .menu-sub-content,#main-nav .comp-sub-menu{background-color:#333}#main-nav{border-width:0}#theme-header #main-nav:not(.fixed-nav){bottom:0}#main-nav a:not(:hover),#main-nav a.social-link:not(:hover) span,#main-nav .dropdown-social-icons li a span{color:#fff}#theme-header:not(.main-nav-boxed) #main-nav{border-bottom-width:1px!important;border-style:solid;border-right:0 none;border-left:0 none}.main-nav{--main-nav-primary-color:#fe4641;--tie-buttons-color:#fe4641;--tie-buttons-border-color:#fe4641;--tie-buttons-text:#fff;--tie-buttons-hover-color:#e02823}#main-nav .menu>li.tie-current-menu>a{color:#fff}#main-nav .menu>li.tie-current-menu>a:before{border-top-color:#fff}#main-nav,#main-nav input,#main-nav .comp-sub-menu{color:#f6f6f6}#main-nav input::-moz-placeholder{color:#f6f6f6}#main-nav input:-moz-placeholder{color:#f6f6f6}#main-nav input:-ms-input-placeholder{color:#f6f6f6}#main-nav input::-webkit-input-placeholder{color:#f6f6f6}#tie-body .sidebar .widget-title:before,#tie-body .sidebar .widget-title:after{background-color:#fe4641}@media (min-width:1200px){.container{width:auto}}@media (min-width:1300px){.container{max-width:1300px}}@media (min-width:992px){.sidebar{width:33%}.main-content{width:67%}}.meta-views.meta-item .tie-icon-fire:before{content:"\f06e"!important}@media (max-width:991px){.side-aside.normal-side{background:#000;background:-webkit-linear-gradient(135deg,#fe4641,#000);background:-moz-linear-gradient(135deg,#fe4641,#000);background:-o-linear-gradient(135deg,#fe4641,#000);background:linear-gradient(135deg,#000,#fe4641)}}.mobile-header-components li.custom-menu-link>a{color:#ffffff!important}#mobile-menu-icon .nav-icon,#mobile-menu-icon .nav-icon:before,#mobile-menu-icon .nav-icon:after{background-color:#ffffff!important}body .social-icons-widget .social-icons-item .social-link,body .post-bottom-meta-title,body .post-cat{border-radius:35px}body .post-bottom-meta-title{padding-right:15px;padding-left:15px}body input{border-radius:5px}body .post-thumb img,body .container-wrapper,body .widget,body .slider-vertical-navigation .slide,body .boxed-slider:not(.grid-slider-wrapper) .slide,body.single-post .featured-area,body .post-thumb-overlay{border-radius:15px}body .main-menu .menu-sub-content,body .comp-sub-menu{border-bottom-left-radius:10px;border-bottom-right-radius:10px}body.single-post .featured-area{overflow:hidden}.block-head-4#tie-body .widget-title:before{background:var(--brand-color)}.block-head-4 .widget-title .the-subtitle{line-height:27px;background-color:var(--brand-color)}.block-head-6#tie-body .widget-title:after{background:var(--brand-color)}.post-meta .tie-alignright .meta-item:last-child{display:none}.entry-header .post-meta .tie-alignright{display:none}@media only screen and (max-width:1024px) and (min-width:768px){.block-head-4#tie-body .widget-title:before{background:var(--brand-color)}.block-head-4 .widget-title .the-subtitle{line-height:27px;background-color:var(--brand-color)}.block-head-6#tie-body .widget-title:after{background:var(--brand-color)}.post-meta .tie-alignright .meta-item:last-child{display:none}.entry-header .post-meta .tie-alignright{display:none}}@media only screen and (max-width:768px) and (min-width:0px){.block-head-4#tie-body .widget-title:before{background:var(--brand-color)}.block-head-4 .widget-title .the-subtitle{line-height:27px;background-color:var(--brand-color)}.block-head-6#tie-body .widget-title:after{background:var(--brand-color)}.post-meta .tie-alignright .meta-item:last-child{display:none}.entry-header .post-meta .tie-alignright{display:none}}@media only screen and (min-width:1021px){.yspl-widget-area{display:none}}span.date.meta-item.tie-icon{color:#fff}:root{--wpforms-field-border-radius:3px;--wpforms-field-border-style:solid;--wpforms-field-border-size:1px;--wpforms-field-background-color:#fff;--wpforms-field-border-color:rgba(0,0,0,.25);--wpforms-field-border-color-spare:rgba(0,0,0,.25);--wpforms-field-text-color:rgba(0,0,0,.7);--wpforms-field-menu-color:#fff;--wpforms-label-color:rgba(0,0,0,.85);--wpforms-label-sublabel-color:rgba(0,0,0,.55);--wpforms-label-error-color:#d63637;--wpforms-button-border-radius:3px;--wpforms-button-border-style:none;--wpforms-button-border-size:1px;--wpforms-button-background-color:#066aab;--wpforms-button-border-color:#066aab;--wpforms-button-text-color:#fff;--wpforms-page-break-color:#066aab;--wpforms-background-image:none;--wpforms-background-position:center center;--wpforms-background-repeat:no-repeat;--wpforms-background-size:cover;--wpforms-background-width:100px;--wpforms-background-height:100px;--wpforms-background-color:rgba(0,0,0,0);--wpforms-background-url:none;--wpforms-container-padding:0px;--wpforms-container-border-style:none;--wpforms-container-border-width:1px;--wpforms-container-border-color:#000;--wpforms-container-border-radius:3px;--wpforms-field-size-input-height:43px;--wpforms-field-size-input-spacing:15px;--wpforms-field-size-font-size:16px;--wpforms-field-size-line-height:19px;--wpforms-field-size-padding-h:14px;--wpforms-field-size-checkbox-size:16px;--wpforms-field-size-sublabel-spacing:5px;--wpforms-field-size-icon-size:1;--wpforms-label-size-font-size:16px;--wpforms-label-size-line-height:19px;--wpforms-label-size-sublabel-font-size:14px;--wpforms-label-size-sublabel-line-height:17px;--wpforms-button-size-font-size:17px;--wpforms-button-size-height:41px;--wpforms-button-size-padding-h:15px;--wpforms-button-size-margin-top:10px;--wpforms-container-shadow-size-box-shadow:none}@keyframes blink{0%{color:#fff}50%{color:orange}100%{color:#fff}}.newsletter-menu-widget-title{animation:blink 2s infinite;font-size:18px;font-weight:700}#posts-list-widget-13,#posts-list-widget-13 .widget-title .the-subtitle{color:#fff}#posts-list-widget-13 a:not(:hover):not(.button){color:#ffad8e}#posts-list-widget-13{background-color:#414141;border:none}@keyframes blink{0%{color:#fff}50%{color:orange}100%{color:#fff}}.newsletter-menu-widget-title{animation:blink 2s infinite;font-size:18px;font-weight:700}
Ambush Marketing: Is Cristiano Ronaldo involved? | DigitrendZ Photo Credits: WHOOP Ambush marketing involves a company attempting to associate its product with a high-profile event without official sponsorship. This can disrupt the planned marketing efforts of the event’s official sponsors and often leads to legal and financial repercussions.
Example: Cristiano Ronaldo and WHOOP Cristiano Ronaldo, one of the most recognized athletes globally, recently found himself at the center of an ambush marketing controversy. During Portugal’s Euro 2024 match against Slovenia, Ronaldo wore a WHOOP heart rate monitor. WHOOP subsequently published data showing his heart rate during the game, subtly associating their product with the UEFA event.
What we know WHOOP Announces Global Partnership with Cristiano Ronaldo On May 13, 2024, WHOOP, the human performance company, announced that Cristiano Ronaldo has become an official global ambassador and investor. This partnership, disclosed via Instagram Live, represents one of Ronaldo’s significant investments. Ronaldo joins a roster of other ambassador investors, including Patrick Mahomes and Michael Phelps.
During the penalty shootout against Slovenia Cristiano Ronaldo’s heart rate data during Euro 2024, particularly during the penalty shootout against Slovenia, was captured using a WHOOP device. This data revealed intriguing insights into Ronaldo’s physiological response under pressure. His heart rate was around 100 beats per minute when he took his penalty, significantly lower than his heart rate during other critical moments , showcasing his remarkable composure. WHOOP, known for its professional-grade wearable technology, tracks a wide range of biometric data, helping athletes like Ronaldo optimize their performance by monitoring factors such as sleep, strain, and recovery.
Cristiano and WHOOP accused of Ambush Marketing Ricardo Fort, an ex-global sponsorship head at Visa and Coca-Cola, accused Ronaldo and WHOOP of ambush marketing. He argued that using the match’s context, teams, and a high-profile player for promotion without official ties to UEFA constitutes illegal marketing practices.
Historical Context: Nicklas Bendtner A notable instance of ambush marketing occurred during Euro 2012. Nicklas Bendtner, a former Danish international, celebrated a goal by revealing Paddy Power-branded underwear. UEFA fined him £80,000 and issued a one-match ban for violating marketing regulations, reinforcing their strict stance on unauthorized promotions.
Credits: The Athletic – NYTimes | Cristiano’s 2nd penalty against Slovenia successfully reached its target. Implications and Enforcement Ambush marketing can undermine the value of official sponsorships, leading to strict enforcement by event organizers like UEFA. Companies and individuals engaging in these practices risk significant fines and bans. The aim is to protect the interests of official sponsors who invest heavily in securing exclusive rights to promote their brands at these events.
By enforcing these rules, organizations ensure that official sponsors receive the expected visibility and return on investment, maintaining the integrity of sponsorship agreements.
Copy URL URL Copied
Wiz Consults , home of the Internet is led by "the twins",
Wajdi & Karim , experienced professionals who are passionate about helping businesses succeed in the digital world. With over 20 years of experience in the industry, they specialize in digital publishing and marketing, and have a proven track record of delivering results for their clients.
Read Next January 3, 2025
How Are Media is Navigating the Future of Media (and a Look at “PressPectives”) December 19, 2024
How Your Website Drives Lead Generation Like No Other December 6, 2024
Shipmas 2024 – “12 Days of OpenAI”