Social Media Crisis Management

Develop strategies for handling and mitigating social media crises effectively.

Question 1 of 10

Question 1: Bridging Technique

What is “”bridging”” in crisis communication?

ABuilding relationships with media before a crisis

BA technique for transitioning from acknowledging an issue to communicating key messages

CConnecting multiple social platforms

DCreating temporary content during a crisis

Question 2: Crisis Management Steps

What is the first step in effective crisis management?

AMaking a public statement

BFiring responsible employees

CInternal assessment and information gathering

DBlaming external factors

Question 3: Crisis Preparation

What should be established before a crisis occurs?

ACrisis communication templates only

BA comprehensive crisis management plan with team roles, communication protocols, and response procedures

CA social media posting schedule

DA competitive analysis

Question 4: Crisis Simulation

What is crisis simulation in social media management?

ARole-playing a simulated crisis to train teams and test response plans

BCreating fake crises to distract from real issues

CDesigning AI models to predict crises

DVisualizing crisis metrics with design tools

Question 5: Dark Site Activation

What is dark site activation in crisis management?

ATemporarily disabling social media accounts

BHaving a pre-built webpage ready to publish with crisis information

CUsing private social media groups for communication

DSwitching to a black background on websites during crises

Question 6: Golden Hour

What is the concept of the “”golden hour”” in crisis management?

AThe ideal time of day to address a crisis

BThe critical first hour after a crisis breaks when response is most effective

CThe time when most social media users are online

DThe amount of time to wait before responding to a crisis

Question 7: Holding Statement

What is the primary purpose of a holding statement in crisis management?

ATo preserve the company's stock value

BTo provide initial communication while more information is gathered

CTo assign blame appropriately

DTo announce staff changes during a crisis

Question 8: Issue vs Crisis

What is the difference between an issue and a crisis in social media management?

AAn issue is a developing problem while a crisis is an immediate threat requiring urgent response

BAn issue is public while a crisis is private

CAn issue affects customers while a crisis affects employees

DAn issue is digital while a crisis spans multiple channels

Question 9: Reactive vs Proactive

What is reactive vs. proactive crisis management?

AReactive responds to crises after they occur while proactive works to prevent and prepare for potential crises

BReactive is for social media while proactive is for traditional media

CReactive is for small businesses while proactive is for large corporations

DReactive is cheaper while proactive is more expensive

Question 10: Sentiment Analysis Crisis

What is sentiment analysis in crisis monitoring?

AAn assessment of audience emotional responses to content

BA measurement of employee satisfaction

CA technique for creative content development

DA method for predicting market trends

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